Tracey's Herbal Haven 1 Page Business Plan

Wellness and gifts Business Plan

Tracey's Herbal Haven 1 Page Business Plan

Overview

Tracey's Herbal Haven has a clear business objective to develop, produce, promote and distribute Wellness and gifts products and services. These products and services have been developed over 13 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Tracey's Herbal Haven has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of great health products for less money. This is a critical issue for our selected target market of Everyone.

The Value Proposition

Tracey's Herbal Haven is uniquely positioned to deliver value to Everyone. "Tracey's Herbal Haven will Help customers to become the best they can be health wise." In order to be deliver on this value proposition, we Best products for less and free coaching. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Wellness and gifts market. We consider our key competitors to be: Swisse and black mores . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Swisse and black mores by Better products for less.

Key Strategies

Over the next 6 months our focus will be to Online Promotions. This task will be undertaken in the context of our broader strategy to Grow into bigger better services. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 10 customers Reach supervisor Get 10 followers

About this document
Wellness and gifts Business Plan
This document was created by Tracey of Tracey's Herbal Haven using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.