Taylor's Fish Fry 1 Page Business Plan

Quality Fried Fish Business Plan

Taylor's Fish Fry 1 Page Business Plan

Overview

Taylor's Fish Fry has a clear business objective to develop, produce, promote and distribute Quality Fried Fish services.

These services have been developed over years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Taylor's Fish Fry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to deliver first class fried fish at amazing prices and fast timing.. This is a critical issue for our selected target market of Hospital workers, Civil Service employees, and fish lovers citywide.

The Value Proposition

Taylor's Fish Fry is uniquely positioned to deliver value to Hospital workers, Civil Service employees, and fish lovers citywide.

"Taylor's Fish Fry will Provide access to fresh, delicious fried fish.."

In order to be deliver on this value proposition, we Our location is right accross the street from a hospital. We open early, close late, and and cater to tje specific taste if our customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Quality Fried Fish market. We consider our key competitors to be: Sams southern eatery, Johns Seafood, Monkhouse Seafood. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We have competitive prices and more generous portions...along with a uniqe taste that cant be duplicated..

Key Strategies

Over the next 6 months our focus will be to Aggressive Promotions. This task will be undertaken in the context of our broader strategy to Expand into a new location..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Open Restaurant
Promote business

About this document
Quality Fried Fish Business Plan
This document was created by Corey of Taylor's Fish Fry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.