Sabren International Trading 1 Page Business Plan

Luxury Hotel Amenities Business Plan

Sabren International Trading 1 Page Business Plan

Overview

Sabren International Trading has a clear business objective to distribute Luxury Hotel Amenities products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Sabren International Trading has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sabren International Trading will provide right product solution, on time delivery and quality customer service. This is a critical issue for our selected target market of Luxury Hotels.

The Value Proposition

Sabren International Trading is uniquely positioned to deliver value to Luxury Hotels. "Sabren International Trading will We will only provide wide range of highest brands and only the finest internationally known line products.." In order to be deliver on this value proposition, we We will be constantly looking for the most interesting luxury hotel and airlines amenities against the sharpest prices. We will develop excellent contacts within the industry and trading circles in the Philippines as well as overseas manufacturer and comprehensive distribution network, Internet presence and consumer catalogue.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Luxury Hotel Amenities market. We consider our key competitors to be: Hotel & Spa Essentials (Guest Supply distributor). Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hotel & Spa Essentials (Guest Supply distributor) by providing quality customer service, products on stocks most of the time..

Key Strategies

Over the next 6 months our focus will be to Launch new complete website.

Continues Market research to ensure that what we offer is not outdated.

Creative marketing and PR program.

Participate on hotel/exhibition

Advertise on different mix media. This task will be undertaken in the context of our broader strategy to Launch Sabren International Trading - Manila by Year 1

Launch Sabren International Trading - Cebu by Year 2

Generate return on equity by year 2016. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 3 years are: Launch Sabren International Trading Manila based by Year 1 Launch Sabren International Trading - Cebu by Year 2 Generate return on equity by Year 2016

About this document
Luxury Hotel Amenities Business Plan
This document was created by Lito of Sabren International Trading using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.