Rabu, 24 April 2013

Puptown Barkery 1 Page Business Plan

Wholesome baked dog treats Business Plan

Puptown Barkery 1 Page Business Plan



Overview

Puptown Barkery has a clear business objective to develop, produce, promote and distribute Wholesome baked dog treats products. These products have been developed over 3 days with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Puptown Barkery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Packaging. This is a critical issue for our selected target market of Dog owners.

The Value Proposition

Puptown Barkery is uniquely positioned to deliver value to Dog owners. "Puptown Barkery will Providing the best healthy and eye catching gourmet dog treats." In order to be deliver on this value proposition, we Fresh and friendly with customers and there four-legged friends.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Wholesome baked dog treats market. We consider our key competitors to be: There are none like me in my area.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are none like me in my area. by I can have a great opportunity to go big..


Key Strategies

Over the next 6 months our focus will be to Set up tables at markets.

Flea markets.

Farmers markets.. This task will be undertaken in the context of our broader strategy to New tasty treats and customers.

Have an office . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get the business name out there Launch new treats Expand

About this document
Wholesome baked dog treats Business Plan
This document was created by Laura of Puptown Barkery using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.





  

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