Pensacola Dinner Cruise 1 Page Business Plan

5star dinner cruise Business Plan

Pensacola Dinner Cruise 1 Page Business Plan

Overview

Pensacola Dinner Cruise has a clear business objective to produce 5star dinner cruise services. These services have been developed over 10 days with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Pensacola Dinner Cruise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as relaxation during dinner, fine dining and site seeing.. This is a critical issue for our selected target market of upper middle class.

The Value Proposition

Pensacola Dinner Cruise is uniquely positioned to deliver value to upper middle class. "Pensacola Dinner Cruise will provide an elegant dinner service during a scenic cruise around Pensacola Bay, with a relaxing high class atmasphere.." In order to be deliver on this value proposition, we our next closet competition is 60miles away, and is not costomer friendly. we reach a local population of over 100k people, who have no new unique high class dinner experience.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the 5star dinner cruise market. We consider our key competitors to be: Destin dinner cruise, Jackson's, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Destin dinner cruise, Jackson's, by Unique fine dining on the water. Increased attention from staff due to limited number of patrons during the service times..

Key Strategies

Over the next 6 months our focus will be to Hire a caterer, Boat captain, get a boat. Hire service staff. Acquire licensure. Creat elegant atmosphere.. This task will be undertaken in the context of our broader strategy to Marketing for locals and tourist. Commercial contracts for events. Launch the cruise.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain staff, boat, liscencing lease weddings profit

About this document
5star dinner cruise Business Plan
This document was created by Shawn of Pensacola Dinner Cruise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.