Ossotel 1 Page Business Plan

Boutique Hotel Business Plan

Ossotel 1 Page Business Plan

Overview

Ossotel has a clear business objective to develop Boutique Hotel services. These services have been developed over with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Ossotel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need to create proper 4 star boutique hotel. This is a critical issue for our selected target market of Couple traveller.

The Value Proposition

Ossotel is uniquely positioned to deliver value to Couple traveller. "Ossotel will Provide excellent service." In order to be deliver on this value proposition, we Real Bali's hospitality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Boutique Hotel market. We consider our key competitors to be: Other 4 star hotels in the area. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other 4 star hotels in the area by High class room with complete supporting facilities.

Key Strategies

Over the next 6 months our focus will be to Offline sales and marketing. This task will be undertaken in the context of our broader strategy to Mix market. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Pre-opening with correct positioning Online market penetration Offline market penetration

About this document
Boutique Hotel Business Plan
This document was created by Yudia of Ossotel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.