NM Associates Urgent Care 1 Page Business Plan

Mobile Doctors and Phlebotomist Business Plan

NM Associates Urgent Care 1 Page Business Plan

Overview

NM Associates Urgent Care has a clear business objective to develop Mobile Doctors and Phlebotomist services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

NM Associates Urgent Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The concern of their love ones health. This is a critical issue for our selected target market of Patients.

The Value Proposition

NM Associates Urgent Care is uniquely positioned to deliver value to Patients. "NM Associates Urgent Care will Urgent CARE Services BETTER VALUE — A recent study shows costs for comparable procedures in the Emergency Room are approximately 700% more than Urgent CARE. SAVE TIME — Because the Emergency Room triages emergency conditions to the top of their list, when you go to the Emergency Room with an issue that is not life-threatening, you will be put at the bottom of the list and often wait 7-8 hours before you are seen. Urgent CARE is sure to get you in and out in much less time! LOWER CO-PAYMENTS — Many major insurance companies categorize Urgent CARE as a primary care facility. So co-payments may be considerably lower than co-payments required if you go to the Emergency Room. SAVE THE EMERGENCY ROOM FOR EMERGENCIES! — There is no question that if you have a very serious medical condition or injury, the Emergency Room is the right place to go. But, a recent government study estimates that ONLY 15% of patients seen at hospital Emergency Rooms were truly emergency cases! So this means that 85% of patients that go to an Emergency Room do not have a true medical emergency.." In order to be deliver on this value proposition, we We can come to you in the comfort of your home. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mobile Doctors and Phlebotomist market. We consider our key competitors to be: We provide a mobile service



. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We provide a mobile service



by To make it easer for patients and their love ones .

Key Strategies

Over the next 6 months our focus will be to Having the ability to have or Doctors be able to provide a services to patients in the community. . This task will be undertaken in the context of our broader strategy to Mobile house calls. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: SAVE TIME BETTER VALUE MOBILE SERVICES

About this document
Mobile Doctors and Phlebotomist Business Plan
This document was created by Randall of NM Associates Urgent Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.