KMR Pipeline Services LTD 1 Page Business Plan

Drain cleaning/surveying Business Plan

KMR Pipeline Services LTD 1 Page Business Plan

Overview

KMR Pipeline Services LTD has a clear business objective to produce Drain cleaning/surveying services. These services have been developed over 8years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

KMR Pipeline Services LTD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Blocked drain clearance. This is a critical issue for our selected target market of Water authorities.

The Value Proposition

KMR Pipeline Services LTD is uniquely positioned to deliver value to Water authorities. "KMR Pipeline Services LTD will Provide a quality service at the best prices." In order to be deliver on this value proposition, we We can offer all aspects of drain cleaning including winching. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Drain cleaning/surveying market. We consider our key competitors to be: Dyno rod, drains aid. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dyno rod, drains aid by We offer better service at better prices.

Key Strategies

Over the next 6 months our focus will be to Speak to more potential customers. This task will be undertaken in the context of our broader strategy to Hire more employees and new equipment. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Speak to 500 potential customers Acquire £1,000,000 of new business Grow the company

About this document
Drain cleaning/surveying Business Plan
This document was created by Craig of KMR Pipeline Services LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.