Jurong Group Tuition 1 Page Business Plan

Tuition and enrichment Business Plan

Jurong Group Tuition 1 Page Business Plan

Overview

Jurong Group Tuition has a clear business objective to develop, produce, promote and distribute Tuition and enrichment services. These services have been developed over 1 year 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Jurong Group Tuition has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as School work problems. This is a critical issue for our selected target market of Students.

The Value Proposition

Jurong Group Tuition is uniquely positioned to deliver value to Students. "Jurong Group Tuition will Provide service that is lowest cost and most value for money." In order to be deliver on this value proposition, we Experience in delivering tuition centre style teaching for a fraction of the cost. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Tuition and enrichment market. We consider our key competitors to be: Stalford, Just Education, Mind Spring, Mindstretcher,Mindchamp. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Stalford, Just Education, Mind Spring, Mindstretcher,Mindchamp by Price and small class size of max 8 students per class. .

Key Strategies

Over the next 6 months our focus will be to Launch a marketing campaign on facebook and classifieds for tuition as well as organise soccer tournaments for awareness. This task will be undertaken in the context of our broader strategy to Launch a flyers campaign at nearby schools every month for next 12 months . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new classes Obtain 100 new customers Release own brand ebooks for all levels

About this document
Tuition and enrichment Business Plan
This document was created by William of Jurong Group Tuition using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.