Gameday Boutique 1 Page Business Plan

Womens Fashionable gameday apparel Business Plan

Gameday Boutique 1 Page Business Plan

Overview

Gameday Boutique has a clear business objective to develop, produce, promote and distribute Womens Fashionable gameday and tailgating apparel products. These products have been developed by designers with a core focus on addressing the key customer problem and associated opportunities in this new segment of fashion.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process

The Customer

Gameday Boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as One stop shopping for a women's tailgating needs.. This is a critical issue for our selected target market of Collegiate female sports enthusiast 18-50.

The Value Proposition

Gameday Boutique is uniquely positioned to deliver value to Collegiate sports enthusiast 18-50. " Game day Boutique is where fine Fashion and Football Collide.." In order to deliver on this value proposition, we will make sure you look your best on game day. We're your One stop purveyor of Licensed collegiate apparel. This capability has taken considerable time and resources to develop and will form the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Womens Fashionable gameday apparel market. We consider our key competitors to be: Macy's

Limited

Express

Blush boutique . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Macy's

Limited

Express

Blush boutique because We're smart enough to know to quickly supply our customers with the latest and newest trends and small enough to care.

Key Strategies

Over the next 6 months our focus will be to Social media- Facebook

Fashion shows, mall greeters, procure the most visible spot in mall

Discount coupons

Placards on tables in food court. This task will be undertaken in the context of our broader strategy to Expand into other retail outlets. Expand upon another concept that were currently combining to further increase market share and brand awareness. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Be profitable by December 120k in sales by Dec 30, 2013 Open up leggings, Jeggings , and socks cart in 2014- January

About this document
Womens Fashionable gameday apparel Business Plan
This document was created by Dan of Gameday Boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.