Jumat, 12 April 2013

Galloping Grocery 1 Page Business Plan

Neighborhood Grocery Delivery Business Plan

Galloping Grocery 1 Page Business Plan



Overview

Galloping Grocery has a clear business objective to distribute Neighborhood Grocery Delivery products and services.

These products and services have been developed over One month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and
 align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Galloping Grocery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Develop a repeat customer base.. This is a critical issue for our selected target market of Fresh food buyers.

The Value Proposition

Galloping Grocery is uniquely positioned to deliver value to Fresh food buyers.

"Galloping Grocery will Get last minute items or all items for a wholesome home cooked meal.."

In order to be deliver on this value proposition, we Dependable delivery mixed with the day's freshest food choices saves you time, both shopping and meal planning.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Neighborhood Grocery Delivery market. We consider our key competitors to be: PeaPod is the only comparable service that delivers what you order. This service lets you plan actively, or by using the provided daily menu ideas.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Selection, freshness, unique items create interesting dinner options for our customers. There's also the historic novelty of shopping like our ancestors a century ago..


Key Strategies

Over the next 6 months our focus will be to Advertise and operate in select neighborhoods that have a balance of customers inclined to make purchases from a scheduled roving market.. This task will be undertaken in the context of our broader strategy to Develop an expanded product list in conjunction with an improved wagon (add refrigerated section - no frozen)..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:

Establish dependable routes
Create new routes


About this document
Neighborhood Grocery Delivery Business Plan
This document was created by Harry of Galloping Grocery using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.





  

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