Frog Hollow Home Staging 1 Page Business Plan

Picture perfect homes Business Plan

Frog Hollow Home Staging 1 Page Business Plan

Overview

Frog Hollow Home Staging has a clear business objective to produce Picture Perfect Home services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Frog Hollow Home Staging has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as add monetary value to the property. This is a critical issue for our selected target market of Home Sellers.

The Value Proposition

Frog Hollow Home Staging is uniquely positioned to deliver value to Home Sellers. "Frog Hollow Home Staging will stage your home to sell your property for more money." In order to be deliver on this value proposition, we stage homes with owners producing immediate results. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Picture Perfect Homes market. We consider our key competitors to be: Listing Realtors,
Home Stagers and Interior Designers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Listing Realtors, Home Stagers and Interior Designers by zeroing in on what makes the home look best for Internet Marketing.

Key Strategies

Over the next 6 months our focus will be to mail postcards to home sellers located by scanning MLS listings and mailing their Realtors asking for support. This task will be undertaken in the context of our broader strategy to add services of clean outs, home repair property management, interior design, organizing, commercial businesses. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Stage 10 homes per week Add home repair (painting, lawn care, interior design Add Property management or commercial

About this document
Picture perfect homes Business Plan
This document was created by Susan of Frog Hollow Home Staging using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.