Enhanced Imagination 1 Page Business Plan

Multimedia products and services Business Plan

Enhanced Imagination 1 Page Business Plan

Overview

Enhanced Imagination has a clear business objective to develop, produce, promote and distribute Multimedia products and services products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Enhanced Imagination has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We are developing products and services that will help small business get to market in a quicker and mor efficient manner.. This is a critical issue for our selected target market of Small business.

The Value Proposition

Enhanced Imagination is uniquely positioned to deliver value to Small business. "Enhanced Imagination will People will get professional multimedia services at an affordable price.." In order to be deliver on this value proposition, we We integrate all aspects of multimedia into one package. We se the best people and equipment to give superior results. We integrate all aspects of multimedia into a company's overall marketing plan.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Multimedia products and services market. We consider our key competitors to be: There are several competitors. However, most just do one aspect of multimedia. We do it all.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are several competitors. However, most just do one aspect of multimedia. We do it all. by Our competitive advantage is that we work on all aspects of marketing with clients - on an ongoing basis. .

Key Strategies

Over the next 6 months our focus will be to Develop robotic studio. This task will be undertaken in the context of our broader strategy to We have been involved in video production for quite some time. We see a need to have a robotic studio to expedite te video making process.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch robotic studio Expand into corporate training ad events Launch skilled trades business

About this document
Multimedia products and services Business Plan
This document was created by Neil of Enhanced Imagination using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.