Dress to impress 1 Page Business Plan

Formal wear Business Plan

Dress to impress 1 Page Business Plan

Overview

Dress to impress has a clear business objective to develop, produce, promote and distribute Formal wear products and services.

These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Dress to impress has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for affordable formal wear which can be resold after use for use by another individual. This is a critical issue for our selected target market of Formal party goers.

The Value Proposition

Dress to impress is uniquely positioned to deliver value to Formal party goers.

"Dress to impress will Provide formal wear to customers through consignment which benefits buyers, sellers, and Dress to impress."

In order to be deliver on this value proposition, we Dress to impress will provide formal wear to be used over and over again. Once you attend your event and don't plan on wearing your digs anymore simply consign them back for money in your pocket.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Formal wear market. We consider our key competitors to be: Debs, Windsor, David's bridal. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with By allowing consumers to resell their formal wear, and buy it at reduced prices, they will be able to have more of the digs they love at less than half the price. Plus, never have to wear the same formal wear twice!.

Key Strategies

Over the next 6 months our focus will be to Acquire inventory through consignment. This task will be undertaken in the context of our broader strategy to Promote product acquired through consignment.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain product through consignment
Obtain storefront to promote dress to impress

About this document
Formal wear Business Plan
This document was created by Lindsey of Dress to impress using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.