Define Fitness Studio 1 Page Business Plan

Personal Fitness Studio Business Plan

Define Fitness Studio 1 Page Business Plan

Overview

Define Fitness Studio has a clear business objective to promote Personal Fitness services. These services have been developed over 7 months, working closely with clients and identifying their goals.

The Business Objectives

Our key long term business objective is to acquire new clients and expand service offerings.
Our long term objective is to build a clear customer acquisition process.

The Customer

Define Fitness Studio has been created with a clear focus on the needs of our customers. Private fitness instruction in a clean, pleasant environment and results oriented programs.
These are important issues for our clients who seek a "personal" fitness program.

The Value Proposition

Define Fitness Studio is positioned to deliver results to individuals focused on fitness. "Define Define Fitness will provide a private studio setting and specific individual goals for each client. In order to deliver on this proposition, we will offer individual or small group setting with a unique client/trainer partnership.

Competitors

We have a number of competitors within the fitness market. We consider our key competitors to be: Rock Bottom Fitness, CrossFit & Go Performance
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively. We will offer small group fitness classes in addition to personal training, which will give us a competitive advantage.

Key Strategies

Over the next 6 months our focus will be to expand our current services, targeting a new client base. To achieve these goals, we will offer referral incentives to our current clients and market the new studio through dynamic partnerships. This task will be undertaken in the context of our broader strategy to move into a larger facility, offer new services and hire more trainers, allowing us to expand our capacity. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

We will measure the successful implementation of our strategies by these specific, measurable milestones. Obtain 50 new clients. Book 60 hrs a week. Need to hire staff.

About this document
Personal Fitness Studio Business Plan
This document was created by Jill of Define Fitness Studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.