De Moda Apparel 1 Page Business Plan

Mens Accessories Business Plan

De Moda Apparel 1 Page Business Plan

Overview

De Moda Apparel has a clear business objective to develop, produce, promote and distribute Mens Accessories, both product and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

De Moda Apparel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality, Affordability, and being Stylish.. This is a critical issue for our selected target market of Men in transition to maturity and also for Men struggling with having both quality and affordability in accessories..

The Value Proposition

De Moda Apparel is uniquely positioned to deliver value to Men in mature transition with their stlye.. "De Moda Apparel will take a ordinary man and him feel more confident in his field of work. By wearing a unique piece that is handmade and limited, He will standout positively giving the gentlemen confidants that he did not have the day before.." In order to deliver on this value proposition, we De Moda Apparel are different from any other mens accessory business out there; De Moda Apparel provides handmade products limited to a number of quantity, also being carefully checked before shipped to the client making sure that the customer recieves quality. Caring for the customer is number one priority.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mens Accessories market. We consider our key competitors to be: Express, Calvin Klien, DKNY, and Kenneth Cole. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Express, Calvin Klien, DKNY and Kenneth Cole by Customer service being number one. Developing a personal relationship with every single one customer. .

Key Strategies

Over the next 6 months our focus will be to prepare product such as Ties, Bowties, and Pocket squares with intentions to get feed back by the target. . This task will be undertaken in the context of our broader strategy to 12 months from today we hope to have De Moda Apparel up and selling online. Using many different social media sites to help promote the line and website. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develope Product, Develope Website, Begin Promoting, and Beging Selling.

About this document
Mens Accessories Business Plan
This document was created by Ricardo of De Moda Apparel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.