Cutie Wootiee Kids Clothes 1 Page Business Plan

Affordable quality children's clothes Business Plan

Cutie Wootiee Kids Clothes 1 Page Business Plan

Overview

Cutie Wootiee Kids Clothes has a clear business objective to develop, produce, promote and distribute Affordable quality children's clothes products.

These products have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cutie Wootiee Kids Clothes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for decent affordable children's clothes in nz. This is a critical issue for our selected target market of Parents.

The Value Proposition

Cutie Wootiee Kids Clothes is uniquely positioned to deliver value to Parents.

"Cutie Wootiee Kids Clothes will Deliver good quality clothes at affordable prices."

In order to be deliver on this value proposition, we Because we have a keen eye for fashion, while still keeping costs low. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Affordable quality children's clothes market. We consider our key competitors to be: Similar to pumpkin patch...next etc but same standards lower price tag. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We aim to offer quality at affordable prices.

Key Strategies

Over the next 6 months our focus will be to Open a business website...Facebook page...business cards...market stalls.. This task will be undertaken in the context of our broader strategy to Open a store.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Make websites/ business cards
Gain reg customer base

About this document
Affordable quality children's clothes Business Plan
This document was created by Nichola of Cutie Wootiee Kids Clothes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.