Charter Arts Festival Association 1 Page Business Plan

Fundraising Festival Business Plan

Charter Arts Festival Association 1 Page Business Plan

Overview

Charter Arts Festival Association has a clear business objective to develop, produce and promote a fundraising festival. This service has been developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue for the Lehigh Valley Charter High School for the Arts. Rapid revenue growth is considered the most critical and measurable business goal.

The Customer

Charter Arts Festival Association has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for money for Charter Arts. This is a critical issue for Charter Arts which we plan to solve by appealing to our selected target market of Lehigh Valley families.

The Value Proposition

Charter Arts Festival Association is uniquely positioned to deliver value to Lehigh Valley families. "Charter Arts Festival Association provides an affordable and exciting activity to our customers." In order to deliver on this value proposition, our exciting festival gives families the ability to get outside and bond while supporting a great cause. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fundraising Festival market. We consider our key competitors to be: Music Fest, May Fair, and Bath Family Day. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Music Fest, May Fair, and Bath Family Day by being more affordable and an easy way supports the arts and arts education in the Lehigh Valley.

Key Strategies

Over the next 6 months our focus will be to develop a fesival organization plan. This task will be undertaken in the context of our broader strategy to plan and organize an actual festival. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20+ vendors, Launch the first Charter Arts Festival, and obtain at least 500 attendees.

About this document
Fundraising Festival Business Plan
This document was created by Danielle of Charter Arts Festival Association using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.