Charlottes charms 1 Page Business Plan

Clay objects, candles, jewellery Business Plan

Charlottes charms 1 Page Business Plan

Overview

Charlottes charms has a clear business objective to develop, produce, promote and distribute Clay objects, candles, jewellery products.

These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Charlottes charms has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need/want for homemade quality products that have a use or some sort of value personally to the customer. This is a critical issue for our selected target market of Lovers of homemade crafts.

The Value Proposition

Charlottes charms is uniquely positioned to deliver value to Lovers of homemade crafts.

"Charlottes charms will Provide products that are valuable to each customer personally. Products made to order, aside sample pieces. Including personalised products and customisable product to suit the customer/buyer."

In order to be deliver on this value proposition, we Search for what people want, customers enjoy being able to purchase quality homemade personalised/customised crafts from the comfort of their home (online) without having to search the shops for that perfect gift or wanted product.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Clay objects, candles, jewellery market. We consider our key competitors to be: Online sellers/tutorial makers via YouTube, Facebook, LinkedIn, twitter, tumblr, and so on. Many sellers and advertisers go through social networking sites like these to gain and build a client base. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with I am a unique business starter as I am hand sculpting and painting clay to shape and mould the products that customers want. I advertise the things I do using photos and videos of sample pieces covering each category and allow customers/buyers to send in orders of what they want and how they want it made. Personalised to each buyers needs/wants/requirements. .

Key Strategies

Over the next 6 months our focus will be to Continuous planning, developing, promoting, distributing. Set aside specific time sets for each area. . This task will be undertaken in the context of our broader strategy to Develope bigger better clay objectsvsuchvas life size modelling, sculptures. Different take on things. .

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Launch each product.
Obtain 50 new customers.

About this document
Clay objects, candles, jewellery Business Plan
This document was created by Charlotte of Charlottes charms using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.