Back to the Basics Camp & TV show 1 Page Business Plan

Survival, Food, Clothing, Shelter Business Plan

Back to the Basics Camp & TV show 1 Page Business Plan

Overview

Back to the Basics Camp & TV show has a clear business objective to develop, produce, promote and distribute Survival, Food, Clothing, Shelter products and services. These products and services have been developed over Startup with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Back to the Basics Camp & TV show has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Helping Computer addicted young people learn the basics of life.. This is a critical issue for our selected target market of Troubled Youth.

The Value Proposition

Back to the Basics Camp & TV show is uniquely positioned to deliver value to Troubled Youth. "Back to the Basics Camp & TV show will Teach kids the value of teamwork in reallife situaltions.." In order to be deliver on this value proposition, we Each season a town will be built from the ground up.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Survival, Food, Clothing, Shelter market. We consider our key competitors to be: Survival Schools, Wilderness Programs, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Survival Schools, Wilderness Programs, by Creating a town from the ground up, complete with food and clothing in a realty show setting..

Key Strategies

Over the next 6 months our focus will be to Create a reality show to help At Risk Youth, approach companies to partnership with as sponsors, contributors, and advertisors. This task will be undertaken in the context of our broader strategy to Buy a piece of land for development and design a product line made by cast members.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create Marketing Plan Obtain Major Sponsor Partner with Studio

About this document
Survival, Food, Clothing, Shelter Business Plan
This document was created by Joe of Back to the Basics Camp & TV show using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.