School of Linemen 1 Page Business Plan

 

School of Linemen 1 Page Business Plan

Overview

School of Linemen has a clear business objective to develop, produce, promote and distribute football players services.

These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

School of Linemen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as skills and techniques. This is a critical issue for our selected target market of linemen seeking professional training from former NFL players..

The Value Proposition

School of Linemen is uniquely positioned to deliver value to linemen seeking professional training from former NFL players..

"School of Linemen will learning techniques from experienced trainers who have played at every level.."

In order to be deliver on this value proposition, we S.O.L has a training program that has been proven to help athletes reach their full potential. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the football players market. We consider our key competitors to be: Local football camps. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Having a program that is ongoing is key to learning techniques. Repetition of our training techniques that are offered weekly gives linemen an advantage over a 1-3 day camp..

Key Strategies

Over the next 6 months our focus will be to S.O.L will partner with Greg Ellis and add defensive linemen training. S.O.L will also build a working staff to train customers. . This task will be undertaken in the context of our broader strategy to S.O.L will host a lineman showcase and offer linemen training across the metroplex. .

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
filling 3 classes
hosting a successful linemen showcase

About this document
This document was created by kelvin of School of Linemen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.