Anglo Enterprises 1 Page Business Plan
Overview
Anglo Enterprises has a clear business objective to promote Solar products.
These products have been developed over 1 Month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Anglo Enterprises has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We are supplying Solar PV Panels and inverters.. This is a critical issue for our selected target market of MCS accredited installers seeking value products..
The Value Proposition
Anglo Enterprises is uniquely positioned to deliver value to MCS accredited installers seeking value products..
"Anglo Enterprises will Help installers be competitive and win more business.."
In order to be deliver on this value proposition, we We carry very high quality products at low prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Solar market. We consider our key competitors to be: Canadian Solar, ET, Phono, Yingli, ReneSola, Sunways, ChinaLand, Jinko, Linuo, GS Solar, Jetion, LDK, Suntech, Trina, Upsolar
INVERTERS;
GoodWe, Samil, KLNE, Chint, Growatt, SMA, Fronius, MasterVolt, PowerOne. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We will be able to offer the best value at the price..
Key Strategies
Over the next 6 months our focus will be to We will need to promote the company to all distributors.
This is to be done by email and followed up by phone calls.. This task will be undertaken in the context of our broader strategy to The products will primarily sold in UK but we will also look at appointing partners in other countries..
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Build a solid database
Supply high quailty prices at low cost
About this document
This document was created by Suki Matharu of Anglo Enterprises using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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