Selasa, 31 Mei 2011

Google Offers beta starts in Portland, Oregon tomorrow

(Cross-posted on the Commerce, Places, and Retail Blogs)

Portlanders know how to mix the urban (killer coffee, music and art) and the small-town (easy walking, biking and socializing). There’s no end to the city’s great restaurants, coffee shops, hot spots and places to explore. That’s why, when we started planning the Google Offers beta, we knew Portland was the ideal place to get it all kicked off.

Today, Google Chairman Eric Schmidt and VP of Commerce Stephanie Tilenius announced at the D9 Conference that we’re launching Google Offers beta in Portland, Ore. tomorrow.

Our first Google Offer will be from beloved local java shop Floyd’s Coffee. Husband-and-wife team Jack Inglis and Cris Chapman opened Floyd’s seven years ago, offering up espresso, coffee, breakfast burritos and more. They now have two convenient locations—one cozy, brick-lined shop in Old Town and another Stumptown watering-hole in Buckman.



With Google Offers, we’re working with great local businesses like Floyd’s Coffee, Le Bistro Montage, Powell’s Books and Ground Kontrol Classic Arcade to help them reach more Portlanders. We hope to bring Google Offers to other cities soon, with New York City and the San Francisco Bay area as our next stops.

You can learn more about Google Offers and sign up at google.com/offers. If you’re a business interested in participating in Google Offers, you can let us know too. Finally, if you’re at the Portland Rose Festival this Saturday, visit our Google booth at CityFair to say hello to our team and learn more about Google Offers.

A Story...

The news has been covering the Air France flight 447.
Like all modern aircraft crashes the crash was the result of many causal events chained together.

Its clear that the root cause is a failure of both pitot static systems. Probably caused by super cooled freezing rain. One could reasonable argue that the root cause was the failure to replace these sensors, as that particular model had a history of freezing rain problems.
I believe that the static ports clogged and the pitot ports remained open.


We pick up our story shortly before this happened.

The experienced captain has retired to the crew rest area leaving two more junior crew to watch the airplane. Its four hours into a very long flight, its dark and cloudy flying between layers one cant really see the sky or the surface of the ocean. The cruise flight is usually uneventful and almost fully automated. The airbus flies as high as it can given the fuel load, it seeks thin low drag air for maximum efficiency. The margin between the cruise speed and stall speed where the aircraft stops flying is thin. They fly as high as they can given their weight. Maybe as little margin as 15%. In this warm cocoon with dim cockpit lights one struggles to stay alert.
Its hard to stay alert your human clock has no idea what time its it's dark, quiet peaceful.
Little has prepared you to be sharp and focused, you are about to loose the fight for your life.

The plane flies though a mist of super cooled water. This immediately makes a smooth solid sheet over the airframe. The various heaters and bleed air system make short work or removing this ice from most of the important surfaces.

The Pitot static system has two ports. One is used to measure the ambient "static" pressure. The other port is used to measure the pitot or impact pressure.
The absolute pressure on the static port is used to measure altitude.
the difference in pressure between the pitot and static pressures measures the indicated airspeed. IE dynamic air pressure. At these altitudes the airspeed might read 150mph even though the airplane is going 600mph. The air is thin here so the impact/airspeed pressure is
not adjusted for density as its real use is to tell what aerodynamic conditions the airplane sees, not the real speed over ground.

The static port heaters aren't quite up to the job. They seal shut under this icy glaze.
Since the system is basically flying in equilibrium there is no sudden change. After some time,
maybe quickly, maybe many tens of minutes the computer system on the aircraft determines that it can't tell what speed or altitude its flying at. The autopilot is officially confused. So it does what its supposed to do when confused, it shuts itself off and tells the pilots I have no clue you figure it out. The junior pilot is awakened from his day dreams with an alarm the basically says you've got it. So he is now been jarred into action to fight some flaw or failure of unknown origin and type. He can't really see outside he is now hand flying the airplane focused on the instruments. Maybe he sees the airspeed is a little bit high, so the natural reaction is to pull the nose up and slow down. When he pulls up the airspeed slows down as it should, as the plane climbs the pitot pressure decreases and the indicated airspeed slows down. So his first reaction seems to be correct, nose comes up speed slows down. Its kind of strange the altitude did not change. No he's confused. But his brain says nose up slow down it worked. Airspeed is ok.
Back to messing with the computers to see what error code caused this problem.
Yet maybe he keeps applying a little back pressure the plane climbs and slows down to the point it stalls. Now he has multiple different alarms, stall warnings, computer alarms and confused autopilot he must choose what problem to address. Scared and confused he goes back to basics, fly the dammed plane. At this time the aircraft is stalled and descending rapidly in the dark clouds. The outside air pressure is increasing so the pitot pressures is increasing showing a rising airspeed. Yet in the real world the airplane is slow REALLLY slow, falling from the sky.
Yet the pilot saw the airspeed respond to his first inputs when he took control, that must be working. soon the airspeed is really climbing, maybe even approaching redline as the pressure increases. The Altimeter shows lots of altitude, the view out the window is dark confusing and useless. The more the pilot tries to pull up to slow down the airplane the faster the airspeed shows.... he now fears that he's going to rip the wings off..... His brain screams your screwing up something is wrong, yet noting seems to behave correctly, trying to just do the basics and its not right. Its not clear that the pilot ever figured out what was wrong before the plane smacked the water killing everyone on board.



When I was a 100 to 150 hour pilot in Alaska I almost had the identical crash.
My college girlfriend had come up to visit at the end of the summer and I wanted to take her flying to show her where I grew up. The airplane I was used to flying, a super cub on floats, was down for maintenance. So we were flying my Dads Turbo 206. It was completly tricked out with all the slow speed stol slats, big engine amphibian floats (not regular floats like the cub)
I Probably had 6 to 10 hours in the 206. It was a bit much for me. We were going from Ketchikan to Craig Alaska, typical Alaskan day raining dreary 1500 ft ove cast. Getting through the pass across prince of wales island was tight but not unusually so. Getting near Craig there was patchy fog around and the water was glassy. Glassy water landings are a challenge in a sea plane because you can't judge height over a mirror surface. So to land you set up an attitude and rate of descent and just hold it till you hit the water. I set up fro a straight in landing heading directly at Craig, I'm all configured, wheels up, flaps down, cowl flaps, etc... I check the gear twice. All the check list things are done, but the plane is not flying right. The airspeed is way high and I just can't get it to slow down. I'm trying to hit the target glassy water speed to set the right approach angle. Its not working the nose is way up, the airspeed is climbing. With all the STOL gear on this plane the stall is mushy not sharp so I don't notice a buffet or stall break.
I'm fully stalled and descending to the water at a high rate of speed. My brain is screaming something is wrong fix it. I can't figure it out something is obviously wrong. If it had been the super cub I had a lot of experience in I would have realized what was wrong by the feel of the airplane. I did not have enough time in the 206 to realize this. I eventually realized that I was in trouble and decided to abort the landing, full power (this was the souped up plane so full power would climb at a 45 degree angle) Stop thinking about landing start thinking about going around.
I started looking outside exclusively as I did not want to fly into the town of Craig, I needed to go around. When I stopped focusing on the airspeed and started flying the airplane I lowered the nose. At that moment we hit the water. I'd just powered my way out of a stall into minimum controllable airspeed by pure power. We hit firmly but not hard enough to break anything.
(remember this is glassy water so there is no height clue) I immediately pulled the throttle back and we were bobbing on the water, not moving at all. I looked down and the airspeed said 130 knots. I reached down and flipped the alternate static port valve and altimeter and airspeed suddenly read the correct values.


Here I was flying by visual flight rules in a simple non automated airplane in the day time while being on high alert due to the newness of flying this plane and a frozen static port almost killed me. I can close my eyes and imagine the terror as the pilot struggled to figure out what was wrong, his brain screaming your screwing up something is wrong fix it, and being unable to figure it out. I've been there it was not fun. Its been 29 years since that flight and retellign the story still makes me feel terrified.



A side note on multiple causes:
With the STOL gear the plane stalls 10 or 15 mph slower than the factory stock version. The bush pilots that flew that plane on a regular basis found the continuous stall warning horn on approach annoying so they put a chunk of tree branch in the stall warning vane so it would not go off. If I'd heard a stall warning I might have figured it out sooner...the cub I usually flew did not have or need such things.

Contextually Speaking

I had my hair cut yesterday between doing lots of little things I don't have time for when I'm trading. It was not a holiday here in France, so it felt like I was skiving while everyone else was working.


French is my fourth language which means I speak it fourth well (or badly). I was sitting in the chair with my "barber" cutting and talking. There was a lot of what she said that I didn't really understand, so I smiled politely while she got her work done.


Occasionally, she asked a question that related directly to my hair. Things such as "did I want my sideburns trimmed?" and the like. Of course I understood everything when it related to my hair because I was paying great attention to the context. Context = Understanding, No Context = Smile but no cigar.

This what trading is all about. This is what is important as the trade picture sets up and you consider pulling the trigger. What it looks like in the context!

Tuesday morning was not a happy morning. I missed my DAX entry due to a lack of focus. I guess a three day long week-end has re-entry problems for me, or maybe I was just not paying enough attention to business. I didn't have Flo turned on. That's not going to happen again.

It's mid morning here and I'm now looking for a re-tracement towards a gap fill for the ES which would also encourage the DAX down. No preconceptions, just awareness. We are just below resistance of 1344.50 in the ES now and I'm looking to see what happens in this area.

Got close to the resistance and failed. The number helped.

As an aside, I'm getting my hard hat ready. Denmark officially went into recession just now and the U.S. economy has been downgraded by a bunch of economists over the week-end. Looks like the solvent EU members will keep on carrying the insolvent ones so that will be a drain on European growth.


I'm glad I'm a trader and don't "work" for a living. 

Minggu, 29 Mei 2011

Access to Capital for Small Businesses

Taking a different turn here with this post - I am going strictly with my feelings on this topic. That will probably get me in hot water somewhere in someone's office but this topic is a big one for me. Recently, a client of mine came to me with a idea that I felt skeptical about mainly because I could not understand his small business idea. He was persistent in making it happen as he had the

Using Market Profile

I thought that as it was a long week-end, I would do a post on how I use Market Profile in my trading. There is more about this in previous posts and of course a step by step in the training videos available through the training blog here.


The video linked below shows how I start my prep for a trading day. I use Market Profile for context and the range bar chart for timing. The issue for support and resistance areas is that I can't know in advance which ones will "work" so I need to identify them in advance, but look at the order flow at each of them to see whether they are holding. If you are using MarketDelta then the Footprint info can also help to qualify a support or resistance area.


The other thing about Market Profile is that it gives me the ideas for the trade. If I see a support holding and can see that the nearest resistance is far enough away, then I have a potential trade.


Have a look at the vid.



Sabtu, 28 Mei 2011

Connecting businesses with customers: Google hits up Chicago’s NRA Show 2011

(Cross-posted from the Google Places Blog.)

Earlier this week at the National Restaurant Association’s convention at McCormick Place in Chicago, the Google Places team met with hundreds of business owners to share with them all the benefits of Google Places. Our goal was simple: show business owners how Google Places can help them get found online and engage with their customers.


After setting up free Google Places accounts for many business owners, we demo-ed some of the many useful features they receive when they sign up for Places:

  • stand out with a business listing on Google.com and Google Maps when customers search for you
  • see what search terms people are using to find your Place page
  • upload photos and videos to your page, and encourage your customers to submit their own
  • reply publicly to customer reviews to show you’re listening
  • and lots more!


After claiming their business listings, business owners received our “Recommended on Google” window stickers. These interactive stickers have Near Field Communications (NFC) technology built right in, enabling people with cutting-edge phones like the Nexus S to simply touch their phones to the sticker to pull up that business’s Place page — containing relevant info about that location from across the web — on the map.


But perhaps the biggest hit at the conference? Our Google-colored bean bags! Many attendees stopped by just to take a load off in one of these comfy chairs:


A big thank you to the National Restaurant Association for having us, and to all the business owners we connected with at the convention. Keep in touch with us here on the blog, and on Twitter and Facebook.

Posted by Esther Brown and Margarita Vaisman, Google Places Community Team

Jumat, 27 Mei 2011

The hunt begins

This week has been very exciting. We are in talks with our first possible studio tenant who may also be taking care of the coffee shop side of things. We have had more expressions of interest from on consignment designers and could be looking to expand the number of designers to 100, space permitting. A reminder that you do not have to be a children's "product" designer as such, you may provide a service such as photography, art, interior design, education, etc, to be involved in this venture. Pass it along to anyone you feel might be interested. 

I have just set up a facebook fanpage for people interested in shopping with us once we open. Like our page and send the link to anyone within your network that might be interested. Let's try and get as many likers as possible before we open. Fanpage

We have also started sending out press releases to generate some exposure prior to opening.

The next exciting news is that we have started to scope out some properties to gauge exactly how much space we will need. Our key search criteria include parking space for tenants and customers, bathroom facilities and loads of open space. Take a look at some of these images and let your imagination run free!