Kamis, 01 Maret 2012

Project 104 - Business Mentoring Session

Today was  the first mentoring session with our mentoring competition winner Sarah Reader founder of Project 104,  which was sponsored by Etsy.

Sarah wear Project 104 jacket 
photo Jay Mclaughlin
We had a really productive session, first discussing the current status of her business and outlining what the goals Sarah wants to achieve over the six month programme.  We defined  the key areas that are a priority  to focus on in preparation for the brand’s launch to market.

There are always so many things that need attention when starting up a fashion business,  but it is important to be realistic with what can be achieved with limited time and resources. It is far better to take things slowly and make sure you have everything in place, rather than rushing, making costly mistakes and putting yourself under pressure.

As with many designer, Sarah has so many ideas and plans for the brand  but has yet to formalise her strategy into a business plan  Many people think you only need a business plan if you are trying to raise money, and whilst this is certainly true, your business  needs one anyway as it is becomes your roadmap and guide, allowing you to keep on track with your goals and objectives.

Sarah in Project 104 
photo Elliot Rose
I  have given Sarah our Fashion Angel guide to writing a business plan – writing a plan isn’t  as onerous as it sounds and can be broken down into small chunks. It’s not something you can put together quickly – it usually takes a few weeks while you refine your business model and conduct the necessary research.Working on the plan makes you think about the direction of the business and the many aspects to running a successful business.

The plan will evolve as new opportunities and challenges arise. Sarah is at the perfect stage of her business journey start working on her plan and working with the Fashion Angel team will give her the tools and confidence to do this.

Aside from this we discussed how important it is for a brand to have a clear USP which will be the cornerstone for all brand development activity and be reflected in all sales/press and marketing channels. Over the next few sessions we will be defining the USP, looking at  production options, costings and profit models and researching routes to market.

We rounded off today’s session with some clear actions and target completion dates and will review  progress at our next meeting at the end of March.

I am really looking forward to working with Sarah over the next few months and watching her label develop and launch to market!!

By Alison Lewy

Rabu, 29 Februari 2012

Patience Pays

I was trading around a bit all morning. DAX, Crude and a little bite at the Euro. I then had a longer lunch and packed the car as we are driving up to London for a bit.


After lunch, the Euro broke. I didn't catch the down draft as I wasn't paying enough attention, but I did catch the move after the pullback. And joining the trend after the pullback is my basic business.




No post tomorrow as I'm off line. I'm running my longer term trades and can check these with my iPad. We are progressing with working out how to show these trades before I place my orders with the brokers. Should make it more interesting being able to watch in real time.

SPATE OF SMALL BUSINESS BILLS

Members of the house have introduced a number (we've seen 8 so far) of bills designed to reform small business contracting.  The proposed legislation covers a broad range of changes including raising the small business contracting goals to reformation of the size standard rules. 

The Government Efficiency Through Small Business Contracting Act (H.R. 3850) seeks to boost the annual government small business contracting goal from 23 to 25 percent, enlarge government wide subcontracting goals and withhold bonuses of top level agency officials if the goals are not met.  Since the present goals are not being met, we wonder whether this will go any good.  The Small Business Advocate Act (H.R. 3851) would require that the director of each agency's OSDBU be elevated to s senior executive position.  The Small Business Growth and Federal Accountability Act (H.R. 3779) seeks to cut an agency's procurement budget by 10 percent for missing its small business contracting goal.  We really don't seek how more budget cutting helps small businesses.

The Subcontracting Transparency and Reliability Act (H.R. 3893) would add visibility to insourcing  and ensure that small businesses are receiving federal contracting opportunities even through subcontracting.  We've said over and over again that insourcing is often bad business, bait and switch is just plain illegal, and we need better rules on when it is appropriate to "insource".  The Small Business Opportunity Act (H.R. 3980) really looks great to us.  Small Business advocates in all agencies would have stronger roles in the procurement planning process and always have access to plans before RFP's are released.

The Small Business Protection Act of 2012 (H.R. 3997) seeks to prevent SBA from tying NAICS codes together under common size standards where the data do not support the creation of a common size standards.  The Building Better Business Partnership Act (H.R. 3985 would combine small businesses with civilian agency mentor programs so as to help small businesses win contracts and subcontracts.  Finally, the Contractor Opportunity Protection Act of 2012 (H.R. 4081) would redefine various contract bundling terms in order to broaden the coverage of those procurement actions requiring scrutiny as improper bundling.

Missing again is reformation of the Equal Access to Justice Act.  See our blog "The Almost Equal Access to Justice Act" at http://scs.mymediaroom.com/blog/.  Reformation of the small business procurement process will never be complete until we afford small businesses equal access to the judicial system.

bill@spriggslawgroup.com

Selasa, 28 Februari 2012

On Writing for Teenage Boys


Sometimes I think I have a 16-year-old boy living inside my head. That would certainly explain my weakness for pizza and raunchy humor.

I've heard some women say writing from a boy's perspective is difficult. For me, it comes naturally. I'm not sure why. Maybe because I was always a tomboy who preferred boy books to girl books as a kid. Maybe because I spent so much time hanging out with guys when I was racing stock cars. I actually prefer to write from a boy's POV and think it's far easier than it would be to write from the POV of a girly-girl.

Why do I think it's so much fun to tackle a guy's perspective? For one thing I love playing with subtext, and boys have this elaborate dance when it comes to expressing their feelings. Girls can come right out and say what they mean, but guys have to beat around the bush. They communicate their emotions through their actions, which are often gruff, crass, and sometimes flat-out disgusting. They speak in opposites to get a point across. By the end of a scene in which two guys show they care about each other, the reader feels as if she's really worked to get that emotional connection, silently urging them on the whole time.

From a writing standpoint, YA boy books are awesome. But from a marketing standpoint YA boy books are a tough sell, something I find ironic, since I've recently seen so many book bloggers talking about how much they like the male perspective and are looking for something fresh. And it's not just book bloggers. Teachers, librarians, and parents are always on the hunt for good boy books.

With all this boy book love, you'd think they'd be a fairly easy sell. So why is it so difficult for these stories to find an audience? New York will try to convince you it's because boys in high school don't read, and if they do, they stick to adult sci-fi and fantasy. But the question is whether those boys are in that position because they don't want to read, or because there aren't enough YA boy books out there for them. It's a vicious circle. One I think the traditional publishing industry has created. With no YA books for these boys to buy, they find other genres to read. New York sees them reading other genres and says they're not interested in YA, so they don't acquire YA boy books.

On one level, this opinion is just a hunch, but this hunch played out when I spoke to the owner of Cover to Cover Books in Vancouver, WA. She said she'd be happy to stock my titles due to the distinct lack of books for older teen boys. Mothers bring their sons into her store for reading material, and once they outgrow Louis Sachar and Rick Riordan they have nowhere to turn but to the science fiction and fantasy shelves. She used to feel comfortable directing them there, but in recent years the upswing in sexual content in these books has left her hesitant to suggest them to boys in their early teens.

So what can be done about this? I'm not really sure, but one step we can take is for the teachers, librarians, and parents who are trying to promote reading to team up with the authors who want to write books for this audience. The fact that people like John Green and Jay Asher have achieved popularity writing YA boy books proves there's a market, but a book needs to get visibility to succeed, and that doesn't happen easily for small press and indie authors.

I've researched blogs that promote reading for boys, but only a handful exist, and half of those don't supply contact information for submitting book review requests or offering giveaways. I've done searches for various boy-centric Twitter hashtags, and there's little activity. An opportunity exists for these groups to work with authors-especially indie authors who have the freedom to do giveaways and other promotions-but so far I don't see that happening.

The answer I've come up with as a writer is to put together a promotional group, similar to the Indelibles, for authors of YA boy books. If you write in this sub-genre, please contact me at webfootracer AT Comcast DOT net. If you're a blogger, teacher, librarian, or parent concerned with promoting reading among boys, or if you know of organizations that might like to get involved, I'd love to hear from you, too. Let's try to forge a symbiotic relationship that's a win-win for all parties.

~ Lisa

_______________

In addition to being a YA author, Lisa is a retired amateur stock car racer, an accomplished cat whisperer, and a professional smartass. She writes coming-of-age books about kids in hard luck situations who learn to appreciate their own value after finding mentors who love them for who they are. You can connect with her though her blog, The Tao or Webfoot, or buy her book, Running Wide Open, at any major online retailer.

Check out your new image ads from the AdWords Display Ad Builder

(Cross-posted on the Inside AdWords blog.)

Image and video ads on the Google Display Network can have a strong impact on the success of your online marketing campaigns. These ads convey your messages in more engaging and memorable ways, enticing viewers to buy what youíre selling.
The Display Ad Builder tool within AdWords already lets you easily create image and video ads for free and gives you the flexibility to customize these ads to suit your needs. Check out these image ads for examples of what you can create:


But today weíre announcing a new feature that essentially builds your image ads for you.
The Display Ad Builder now automatically creates suggested image ads, using the existing text ads in your campaign.
  • Click on the suggested ad that you like best.
  • If necessary, customize any fonts, text, or colors that need tweaking.
  • Then incorporate the ad into one of your ad groups. Itís that simple.
Check out your suggested ads now>>

You donít even have to be in the Display Ad Builder tool to use this new feature.
  • If youíre in one of your ad groups, you can select an existing text ad and under ìMore Actions,î choose ìGenerate Display Ad.î
  • AdWords will create an image ad based on the text ad you selected.

If you want to create your ad from scratch, you can always choose from hundreds of template designs.
  • Add your text and customize the fonts, colors, and background.
  • Choose images from the AdWords stock gallery, from your computer, or straight off your website.
  • Review the ad in all formats to make sure it looks right, then add it to your campaign.
For more information about Display Ad Builder, visit the Display Network website.

Posted by Lauren Barbato, Inside AdWords crew

Another Quiet Day

Today was a fairly quiet day. I traded across a few markets including the Euro.The first two trades didn't get me much, but the next two were OK. The bars on the chart were not so clear. Renkos are usually clearer, but the CCIs were what showed the trend and the pullbacks that I trade.


USE OF FIXED PRICED VERSUS TIME/MATERIALS

Earlier this year, FAR was amended to ensure that time-and-materials and labor-hour contracts are used to acquire commercial services only when no other contract type is suitable and to instill discipline in the determination of contract type with a view toward managing the risk to the government.  Read: emphasize fixed priced contracts over all other types.

Of particular interest is the amendment to FAR 8.405-3.  "The contracting officer should establish firm-fixed priced orders to the maximum extent practicable."  Specifically, contracting officers "should place these orders on a firm-fixed price basis to the maximum extent practicable.  All orders under the BPA shall specify a price for the performance of the tasks identified in the statement of work." 

FAR 16.201 is amended to instruct that ceiling prices are "subject to adjustment only by operation of contract clauses providing for equitable adjustment [read, changes clause] or other revision of the contract price under stated circumstances [read, special clauses]."  And just to be clear: "Time-and-materials contracts and labor-hour contracts are not fixed-price contracts." 

Prior to issuing a T & M order, the contracting officer must execute a determination and findings (D & F) that fixed pricing is not suitable with "sufficient facts and rationale to justify that a fixed-price order is not suitable."  The contracting officer must state that it is not possible to accurately estimate the extent or duration of the work or anticipate the costs with any reasonable degree of confidence in order to justify T & M.  The agency must also try to use the fixed priced approach as much as possible and take action to be sure future work is ordered only on a fixed priced basis.

We raise this subject because we are aware that agencies have muffed the switch from T and M to fixed priced orders.  They have announced the switch and tried to write contracts as fixed priced when in the administration of them, they treat them as T & M.  The new regulations make it clear.  Fixed priced contracts come first.  T & M can be used only when absolutely necessary.  This, of course shifts greater risk to the contractor, but that's what the changes clause is all about.

bill@spriggslawgroup.com