Kamis, 03 Maret 2011

Click: the AdWords newsletter for your small business


Welcome to Click, a Google newsletter for small businesses. In each issue, we'll offer insights and strategies on how to grow your business and get the most value out of your marketing efforts. Hear about new products, promotions and services - plus interesting things going on at Google. We want to be sure this newsletter is useful and relevant to you, so please let us know what you think.

Happy reading!
The Google AdWords team

PS: Read about a few AdWords customers whose wishes came true this year.
In this Issue
MARCH 2011, VOL 1

MONTHLY FEATURE
Customers are up for grabs

ADWORDS INSIGHT
Improve your ad's headline --
and results

SMALL BUSINESS SUCCESS
A flood of new business

GOOGLE HIGHLIGHTS
Life-saving information services

Your AdWords Account
MONTHLY FEATURE
Customers are up for grabs

Small businesses have competitive advantages over the big guys -- namely agility and the ability to make quick decisions. Use these qualities to go beyond traditional marketing and reach customers in new, creative ways. Here are a few ideas to get you started: improve your online presence, use social networking and collect data online.

Location, location, location!
Since one out of five Google searches involves location, you want your business to appear in local searches. Try free online listing services, such as Google Places, or free hosting services to help you to establish a website. (Learn more about improving your virtual storefront in our Small Business Success section below).

Build a fan base
Satisfied customers can be your best promoters, and free services like YouTube, Facebook and Twitter can help you communicate with loyal patrons -- and help them spread the word about your business. Learn more about how these services can offer fresh and compelling information, such as photos, videos or fun facts about your business and employees.

Know your customers
Reaching customers online allows you to collect valuable data about their habits and preferences. Easy-to-use web analytics tools, such as Google Analytics, can tell you a lot - such as which search terms customers use, what they look at on your site, and where they spend the most (or least) time. Use this knowledge to make smart decisions about site content and keyword choices for your online marketing campaigns.
ADWORDS INSIGHT
Improve your ad's headline - and results
A good headline will grab attention for your ad -- and your business. You don't have to be a copywriter -- just use descriptive words that communicate what makes your business unique. Think about what your customers want -- not just what your business does. For example, "Joe's Gourmet Pizza" is descriptive, but "Seattle's Best Brick Oven Pizza" will likely get the attention of hungry, local customers.


  1. Sign into your AdWords account
  2. Select the "Ads" tab
  3. Click on the text of your ad (or the pencil icon next to the ad) to edit the headline
  4. Click "Save," and preview your new headline
SMALL BUSINESS SUCCESS
A flood of new business  
Jessica Soler, Owner of Salon Red in Decatur, Georgia, uses a website and local online listings to help her customers find salon locations and book appointments. She says, "Here's a great example of how the web helps Salon Red: we were nominated by one of the local papers to be a 'Best Of' salon in Atlanta, and tons of people went online to vote for all of our locations. We just were flooded with business, and it all came from online." Hear more about this success in her own words.
GOOGLE HIGHLIGHTS
Life-saving information services
In disaster and humanitarian crises, access to information can be of vital importance. In both the recent earthquakes in New Zealand and Haiti, Google's Crisis Response offered survivors and relief workers access to critical information on life-supporting services, including the locations of shelters, water tanks, power outages and open grocery stores. In addition, Google Person Finder is helping connect people with information about missing friends or relatives. Find out more, and learn how you can help.
YOUR ADWORDS ACCOUNT ADWORDS RESOURCES SHARE THIS NEWSLETTER
AdWords Online Classroom
AdWords Seminars
Inside AdWords Blog
AdWords Help Center
Google Buzz
Twitter
Facebook
LinkedIn
Email

Posted by Jenn Karakkal, AdWords Small Business Team

Neutral Days

I said I would report back yesterday and by now you all know that yesterday's Neutral Day went according to Hoyle or rather according to Steidlmayer - after it became neutral (range extension in both directions), it traded back to the middle of the range. This is a powerful piece of information and although neutral days only occur relatively rarely, they are money in the bank for me.


Lots of ways of profiting from this. If the range is big enough then options provide a contained risk without needing a too accurate timing. Using futures as I normaly do requires observation of the change in order flow, usually leaning on a support or resistance counter in the Profile or off the range bar chart.


I have a number of less frequent occurrence pictures in my trading arsenal that I roll out when I recognise them. They add up nicely over the month and provide a good addition to the bottom line. There are plenty of them around and can be found through observation and then testing.


I started trading the DAX this morning, probably the most difficult of markets as it's managed by the big guys. When I switched to the ES later in the morning I was thinking Gap trade way too early and it took a couple of losing trades to bring me to my senses and listen to the market.


I went long just prior to RTH open - Flo was in charge -  and enjoyed the pop on the open, scaling out as price climbed. I got a second chance when Flo kicked in again, but this time I called it a day when I exited at the second fav Fib.

contect us

shailesh sharma
mobile - 09893331209
email   - nmartco@yahoo.com




Rabu, 02 Maret 2011

What’s new in Docs: Mobile editing in 45 languages, printing in spreadsheets

[Cross-posted from the Google Docs Blog]

Last year, we launched mobile editing in English and more page sizes in Google documents. We’re excited to announce that we’ve expanded on both of these features this week by adding 44 more mobile editing languages and more print sizes to Google spreadsheets.

Mobile editing now in 45 languages
You can now edit your documents on the go in 45 languages on Android with Froyo (version 2.2) and on iOS devices (version 3.0+) including the iPad. Learn more at mobile.google.com/docs.



More print sizes
Following in the footsteps of last week’s hide gridlines update, there are now eight more print sizes in Google spreadsheets, including tabloid, statement, executive, folio and A3, A5, B4 and B5.


As always, feedback in the comments and on the forums is appreciated.

ES Today

Creating a trading plan (TP) is the same whether it's for discretionary trading, automated trading or hybrid trading.


Lots of decisions need to be made related to a number of things. One of those things is the rhythm of the trading you expect to do. What sort of peaks and valleys are you going to trade and how are you going to trade them. Are you OK with noy exiting at, say a peak and sitting through the pullback and watching a new peak (Higher High) until you decide to take your profit. Will you scale or not? What will tell you that it's time to exit? What periodicity will you trade?


The epitome of a trading plan is the algo behind an autobot. It's the epitome because the algo has to be so specific and unambiguous. A good thing. Except for one thing: markets' volatility is continually changing, day by day. The day types are different too so you can't trade every day the same.


My answer to that is Hybrid Trading because I can decide to exit a tick or two before the "average" 'bot target or decide to only sell some at the target and put a trailing stop behind the balance. I can stop myself out before the "average" stop of Flo.


But, and it's a very BIG BUT, I need to do this in accordance with written rules so that i can do the same thing consistently. Then why don't I write it into the algo? Because there are many things in the context that I just can't program. So I write it into my own personal TP.


Today's ES was a good day again. The extra RED and CYAN arrows are my overrides today. As you can see, I didn't have too much to do today as my TP was reflected pretty well in Flo. This is because I have programmed my style into the algo. You can see that today was a gap day but Flo managed to trade away from the gap in the beginning, but caught the turn and traded the down swing almost to the Gap close.


As I write this,  we have a neutral day. Now I look for the point to buy a neutral day to trade it back into the middle. Hopefully, Flo manages the next part of the trade well. I guess I'll have to wait and see. I'll report tomorrow.

Selasa, 01 Maret 2011

Now available with Google Apps: User Managed Storage

[Cross-posted from the Google Enterprise Blog]



Editor’s note: Last year we launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to User Managed Storage
As more and more people discover the power and flexibility of creating and collaborating using nothing but the web, an increasing volume of user content is stored in the cloud. As part of our effort to support our users’ move into the cloud, we’re pleased to announce that over the next couple of days we will be making User Managed Storage available to Google Apps customers.

User Managed Storage is a service that has allowed users to purchase more storage space when they fill the allotted quota on their personal Google Accounts. Over the next couple of days, we will be rolling this service out for users of Google Apps accounts as well, allowing the purchase of extra storage for Google Docs, Picasa Web Albums, and photos from Blogger. Any of these products that is over its storage quota can use the extra storage on a first-come, first-served basis. Users that upload lots of files to Google Docs, sync their Office documents to the cloud using Google Cloud Connect for Microsoft Office, or store and share pictures using Picasa or Blogger can now expand the storage space available for these files.

Pricing for this service is the same as for personal Google Accounts:

PlanPrice
20 GB$5 USD per year
80 GB$20 USD per year
200 GB$50 USD per year
400 GB$100 USD per year
1 TB$256 USD per year
2 TB$512 USD per year
4 TB$1,024 USD per year
8 TB$2,048 USD per year
16 TB$4,096 USD per year


The User Managed Storage service is enabled or disabled by the domain administrator, and the end user purchases additional storage using his or her Google Checkout account. Additional storage added using User Managed Storage cannot be pooled or transferred to another Google Apps user account and cannot be used for Gmail.

Data stored using User Managed Storage is subject to the same ownership policy as other data in the Google Apps account.

Learn more and get started
User Managed Storage can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). Note that the Google Checkout service must also be enabled to allow end users to purchase additional storage. If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information please take a look at our Help Center.

We continue to work to enable Google Apps users to be more productive using nothing but the web. Sign up to be notified when additional storage features become available.




Note: User Managed Storage may not be available in all areas. A Google Checkout account is required to purchase User Managed Storage and Google Checkout must be enabled by the domain administrator.

Two Gaps a Day

....Makes EL a happy trader.


The chart on the left below is the ESTX50 future and the right is the ES RTH Profile. The first chart starts at 7am London time while the ES starts 7 1/2 hours later. But look at history repeating itself.


In both cases the market opened above the previous day's profile, found resistance - a line I drew before trading began - and failed there, giving a wonderful ride down.


These are trades that can be played many ways in terms of trade management. There were enough re-entries using the range bar charts to allow you to ride the move, providing an above average green day. Double Gaps don't happen many times a month but when they do it's useful to take advantage of them, as they will lift your Average Trade size which is important for your stats.


Again, a vision is important, even if it's wrong. If what you expect to happen doesn't, that tells you a lot.