Crusher 1 Page Business Plan
Overview
Crusher has a clear business objective to produce Stone Aggregate products. These products have been developed over Startup with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Crusher has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Demand for aggregate. This is a critical issue for our selected target market of Precast concrete Industry all around Ankara.
The Value Proposition
Crusher is uniquely positioned to deliver value to Precast concrete Industry all around Ankara. "Crusher will provide the Best price with best quality in the middle of Ankara - we offer Trust." In order to be deliver on this value proposition, we We already have the Land ready at the best location in Ankara. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Stone Aggregate market. There is competition - but the demand is a lot. There is so much room for more in this field.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There is competition - but the demand is a lot. There is so much room for more in this field. by Because we own a strategically important aggregate Land.
Key Strategies
Over the next 6 months our focus will be to Buy Machinery / Equipment. This task will be undertaken in the context of our broader strategy to Start production / increase sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Set up the crusher equipment Start up crusher / develop stock Reach a monthly sale of 300 trucks
About this document
Stone Aggregate Business Plan
This document was created by Amir of Crusher using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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