Selasa, 31 Mei 2011

Google Offers beta starts in Portland, Oregon tomorrow

(Cross-posted on the Commerce, Places, and Retail Blogs)

Portlanders know how to mix the urban (killer coffee, music and art) and the small-town (easy walking, biking and socializing). There’s no end to the city’s great restaurants, coffee shops, hot spots and places to explore. That’s why, when we started planning the Google Offers beta, we knew Portland was the ideal place to get it all kicked off.

Today, Google Chairman Eric Schmidt and VP of Commerce Stephanie Tilenius announced at the D9 Conference that we’re launching Google Offers beta in Portland, Ore. tomorrow.

Our first Google Offer will be from beloved local java shop Floyd’s Coffee. Husband-and-wife team Jack Inglis and Cris Chapman opened Floyd’s seven years ago, offering up espresso, coffee, breakfast burritos and more. They now have two convenient locations—one cozy, brick-lined shop in Old Town and another Stumptown watering-hole in Buckman.



With Google Offers, we’re working with great local businesses like Floyd’s Coffee, Le Bistro Montage, Powell’s Books and Ground Kontrol Classic Arcade to help them reach more Portlanders. We hope to bring Google Offers to other cities soon, with New York City and the San Francisco Bay area as our next stops.

You can learn more about Google Offers and sign up at google.com/offers. If you’re a business interested in participating in Google Offers, you can let us know too. Finally, if you’re at the Portland Rose Festival this Saturday, visit our Google booth at CityFair to say hello to our team and learn more about Google Offers.

A Story...

The news has been covering the Air France flight 447.
Like all modern aircraft crashes the crash was the result of many causal events chained together.

Its clear that the root cause is a failure of both pitot static systems. Probably caused by super cooled freezing rain. One could reasonable argue that the root cause was the failure to replace these sensors, as that particular model had a history of freezing rain problems.
I believe that the static ports clogged and the pitot ports remained open.


We pick up our story shortly before this happened.

The experienced captain has retired to the crew rest area leaving two more junior crew to watch the airplane. Its four hours into a very long flight, its dark and cloudy flying between layers one cant really see the sky or the surface of the ocean. The cruise flight is usually uneventful and almost fully automated. The airbus flies as high as it can given the fuel load, it seeks thin low drag air for maximum efficiency. The margin between the cruise speed and stall speed where the aircraft stops flying is thin. They fly as high as they can given their weight. Maybe as little margin as 15%. In this warm cocoon with dim cockpit lights one struggles to stay alert.
Its hard to stay alert your human clock has no idea what time its it's dark, quiet peaceful.
Little has prepared you to be sharp and focused, you are about to loose the fight for your life.

The plane flies though a mist of super cooled water. This immediately makes a smooth solid sheet over the airframe. The various heaters and bleed air system make short work or removing this ice from most of the important surfaces.

The Pitot static system has two ports. One is used to measure the ambient "static" pressure. The other port is used to measure the pitot or impact pressure.
The absolute pressure on the static port is used to measure altitude.
the difference in pressure between the pitot and static pressures measures the indicated airspeed. IE dynamic air pressure. At these altitudes the airspeed might read 150mph even though the airplane is going 600mph. The air is thin here so the impact/airspeed pressure is
not adjusted for density as its real use is to tell what aerodynamic conditions the airplane sees, not the real speed over ground.

The static port heaters aren't quite up to the job. They seal shut under this icy glaze.
Since the system is basically flying in equilibrium there is no sudden change. After some time,
maybe quickly, maybe many tens of minutes the computer system on the aircraft determines that it can't tell what speed or altitude its flying at. The autopilot is officially confused. So it does what its supposed to do when confused, it shuts itself off and tells the pilots I have no clue you figure it out. The junior pilot is awakened from his day dreams with an alarm the basically says you've got it. So he is now been jarred into action to fight some flaw or failure of unknown origin and type. He can't really see outside he is now hand flying the airplane focused on the instruments. Maybe he sees the airspeed is a little bit high, so the natural reaction is to pull the nose up and slow down. When he pulls up the airspeed slows down as it should, as the plane climbs the pitot pressure decreases and the indicated airspeed slows down. So his first reaction seems to be correct, nose comes up speed slows down. Its kind of strange the altitude did not change. No he's confused. But his brain says nose up slow down it worked. Airspeed is ok.
Back to messing with the computers to see what error code caused this problem.
Yet maybe he keeps applying a little back pressure the plane climbs and slows down to the point it stalls. Now he has multiple different alarms, stall warnings, computer alarms and confused autopilot he must choose what problem to address. Scared and confused he goes back to basics, fly the dammed plane. At this time the aircraft is stalled and descending rapidly in the dark clouds. The outside air pressure is increasing so the pitot pressures is increasing showing a rising airspeed. Yet in the real world the airplane is slow REALLLY slow, falling from the sky.
Yet the pilot saw the airspeed respond to his first inputs when he took control, that must be working. soon the airspeed is really climbing, maybe even approaching redline as the pressure increases. The Altimeter shows lots of altitude, the view out the window is dark confusing and useless. The more the pilot tries to pull up to slow down the airplane the faster the airspeed shows.... he now fears that he's going to rip the wings off..... His brain screams your screwing up something is wrong, yet noting seems to behave correctly, trying to just do the basics and its not right. Its not clear that the pilot ever figured out what was wrong before the plane smacked the water killing everyone on board.



When I was a 100 to 150 hour pilot in Alaska I almost had the identical crash.
My college girlfriend had come up to visit at the end of the summer and I wanted to take her flying to show her where I grew up. The airplane I was used to flying, a super cub on floats, was down for maintenance. So we were flying my Dads Turbo 206. It was completly tricked out with all the slow speed stol slats, big engine amphibian floats (not regular floats like the cub)
I Probably had 6 to 10 hours in the 206. It was a bit much for me. We were going from Ketchikan to Craig Alaska, typical Alaskan day raining dreary 1500 ft ove cast. Getting through the pass across prince of wales island was tight but not unusually so. Getting near Craig there was patchy fog around and the water was glassy. Glassy water landings are a challenge in a sea plane because you can't judge height over a mirror surface. So to land you set up an attitude and rate of descent and just hold it till you hit the water. I set up fro a straight in landing heading directly at Craig, I'm all configured, wheels up, flaps down, cowl flaps, etc... I check the gear twice. All the check list things are done, but the plane is not flying right. The airspeed is way high and I just can't get it to slow down. I'm trying to hit the target glassy water speed to set the right approach angle. Its not working the nose is way up, the airspeed is climbing. With all the STOL gear on this plane the stall is mushy not sharp so I don't notice a buffet or stall break.
I'm fully stalled and descending to the water at a high rate of speed. My brain is screaming something is wrong fix it. I can't figure it out something is obviously wrong. If it had been the super cub I had a lot of experience in I would have realized what was wrong by the feel of the airplane. I did not have enough time in the 206 to realize this. I eventually realized that I was in trouble and decided to abort the landing, full power (this was the souped up plane so full power would climb at a 45 degree angle) Stop thinking about landing start thinking about going around.
I started looking outside exclusively as I did not want to fly into the town of Craig, I needed to go around. When I stopped focusing on the airspeed and started flying the airplane I lowered the nose. At that moment we hit the water. I'd just powered my way out of a stall into minimum controllable airspeed by pure power. We hit firmly but not hard enough to break anything.
(remember this is glassy water so there is no height clue) I immediately pulled the throttle back and we were bobbing on the water, not moving at all. I looked down and the airspeed said 130 knots. I reached down and flipped the alternate static port valve and altimeter and airspeed suddenly read the correct values.


Here I was flying by visual flight rules in a simple non automated airplane in the day time while being on high alert due to the newness of flying this plane and a frozen static port almost killed me. I can close my eyes and imagine the terror as the pilot struggled to figure out what was wrong, his brain screaming your screwing up something is wrong fix it, and being unable to figure it out. I've been there it was not fun. Its been 29 years since that flight and retellign the story still makes me feel terrified.



A side note on multiple causes:
With the STOL gear the plane stalls 10 or 15 mph slower than the factory stock version. The bush pilots that flew that plane on a regular basis found the continuous stall warning horn on approach annoying so they put a chunk of tree branch in the stall warning vane so it would not go off. If I'd heard a stall warning I might have figured it out sooner...the cub I usually flew did not have or need such things.

Contextually Speaking

I had my hair cut yesterday between doing lots of little things I don't have time for when I'm trading. It was not a holiday here in France, so it felt like I was skiving while everyone else was working.


French is my fourth language which means I speak it fourth well (or badly). I was sitting in the chair with my "barber" cutting and talking. There was a lot of what she said that I didn't really understand, so I smiled politely while she got her work done.


Occasionally, she asked a question that related directly to my hair. Things such as "did I want my sideburns trimmed?" and the like. Of course I understood everything when it related to my hair because I was paying great attention to the context. Context = Understanding, No Context = Smile but no cigar.

This what trading is all about. This is what is important as the trade picture sets up and you consider pulling the trigger. What it looks like in the context!

Tuesday morning was not a happy morning. I missed my DAX entry due to a lack of focus. I guess a three day long week-end has re-entry problems for me, or maybe I was just not paying enough attention to business. I didn't have Flo turned on. That's not going to happen again.

It's mid morning here and I'm now looking for a re-tracement towards a gap fill for the ES which would also encourage the DAX down. No preconceptions, just awareness. We are just below resistance of 1344.50 in the ES now and I'm looking to see what happens in this area.

Got close to the resistance and failed. The number helped.

As an aside, I'm getting my hard hat ready. Denmark officially went into recession just now and the U.S. economy has been downgraded by a bunch of economists over the week-end. Looks like the solvent EU members will keep on carrying the insolvent ones so that will be a drain on European growth.


I'm glad I'm a trader and don't "work" for a living. 

Minggu, 29 Mei 2011

Access to Capital for Small Businesses

Taking a different turn here with this post - I am going strictly with my feelings on this topic. That will probably get me in hot water somewhere in someone's office but this topic is a big one for me. Recently, a client of mine came to me with a idea that I felt skeptical about mainly because I could not understand his small business idea. He was persistent in making it happen as he had the

Using Market Profile

I thought that as it was a long week-end, I would do a post on how I use Market Profile in my trading. There is more about this in previous posts and of course a step by step in the training videos available through the training blog here.


The video linked below shows how I start my prep for a trading day. I use Market Profile for context and the range bar chart for timing. The issue for support and resistance areas is that I can't know in advance which ones will "work" so I need to identify them in advance, but look at the order flow at each of them to see whether they are holding. If you are using MarketDelta then the Footprint info can also help to qualify a support or resistance area.


The other thing about Market Profile is that it gives me the ideas for the trade. If I see a support holding and can see that the nearest resistance is far enough away, then I have a potential trade.


Have a look at the vid.



Sabtu, 28 Mei 2011

Connecting businesses with customers: Google hits up Chicago’s NRA Show 2011

(Cross-posted from the Google Places Blog.)

Earlier this week at the National Restaurant Association’s convention at McCormick Place in Chicago, the Google Places team met with hundreds of business owners to share with them all the benefits of Google Places. Our goal was simple: show business owners how Google Places can help them get found online and engage with their customers.


After setting up free Google Places accounts for many business owners, we demo-ed some of the many useful features they receive when they sign up for Places:

  • stand out with a business listing on Google.com and Google Maps when customers search for you
  • see what search terms people are using to find your Place page
  • upload photos and videos to your page, and encourage your customers to submit their own
  • reply publicly to customer reviews to show you’re listening
  • and lots more!


After claiming their business listings, business owners received our “Recommended on Google” window stickers. These interactive stickers have Near Field Communications (NFC) technology built right in, enabling people with cutting-edge phones like the Nexus S to simply touch their phones to the sticker to pull up that business’s Place page — containing relevant info about that location from across the web — on the map.


But perhaps the biggest hit at the conference? Our Google-colored bean bags! Many attendees stopped by just to take a load off in one of these comfy chairs:


A big thank you to the National Restaurant Association for having us, and to all the business owners we connected with at the convention. Keep in touch with us here on the blog, and on Twitter and Facebook.

Posted by Esther Brown and Margarita Vaisman, Google Places Community Team

Jumat, 27 Mei 2011

The hunt begins

This week has been very exciting. We are in talks with our first possible studio tenant who may also be taking care of the coffee shop side of things. We have had more expressions of interest from on consignment designers and could be looking to expand the number of designers to 100, space permitting. A reminder that you do not have to be a children's "product" designer as such, you may provide a service such as photography, art, interior design, education, etc, to be involved in this venture. Pass it along to anyone you feel might be interested. 

I have just set up a facebook fanpage for people interested in shopping with us once we open. Like our page and send the link to anyone within your network that might be interested. Let's try and get as many likers as possible before we open. Fanpage

We have also started sending out press releases to generate some exposure prior to opening.

The next exciting news is that we have started to scope out some properties to gauge exactly how much space we will need. Our key search criteria include parking space for tenants and customers, bathroom facilities and loads of open space. Take a look at some of these images and let your imagination run free! 





Rocketman, Market Profile and Market Delta

Elton John finally landed in Geneva. Mrs EL and I had a great night at the Arena watching Elton belt it out for 3 hours to a packed house. This show was originally scheduled for December - Elton had a baby - and then in February - Elton had la grippe like many of us here in Europe did. Last night, he delivered in spades although I did miss him singing "I'm Still Standing" which was a theme song for me after a bad trading day in 1993. I last saw him in Budapest in about 1984. I remember it well.

Monday's a long week-end so I'm going to do a post then on Market Profile and how I do some context prep using MarketDelta.

Yesterday's DAX trade almost touched my last target of around 7125, getting to 7127.5.  The power of support and resistance using my MarketProfile stuff amazes me at times. I thank Pete Steidlmayer (under my breath) every day for inventing it. That was the trade of the week, so far.

Today's Euro had a great trade over London lunch as the NY currency guys came in to work. The afternoon trades were marginal but green. You can only take what the market gives.



Kamis, 26 Mei 2011

It Doesn't Get Much Better Than This

This morning's DAX was a real joy. The title to the post says it. Flo got me into the trade, twice.


The first attempt was scratched but she persisted and got me in again at 7200ish on multiple contracts. The blue and red lines are the FavFib areas. I used these to scale out. Context of the Profile showed the potential as 7160 was the first real support. I'm still short a little as I write this and am hoping for 7125.


This trade is a good example of following a trading plan. Had I not re-entered after the first breakeven attempt, I would have missed a great trade - I can take the rest of the week off if I wanted.


Turning up for the trade is 75% of what's needed. Trying to cherry pick between trading pictures that all meet my trading plan would result in losses. Therefore, automating these entries both helps discipline and prevents me from missing trades if I'm looking at something else. I'm fairly confident of making more out of the trade. Let's see.

Rabu, 25 Mei 2011

Leonardo da Vinci Invented It

Our local electricity company here in France obviously has a lot of budget to spend, as they are in the process of changing the electricity poles in our village and more particularly two on the edge of our property.


A couple of days ago, two guys turned up and dug a six foot deep hole, about 18 inched wide. A really beautiful hole. Today, I looked out my window into the valley and there was a yellow helicopter carrying the proverbial 40 foot pole towards us.


I ran down the 3 floors and hightailed it over to the western part of the property where the hole was. Of course I missed the set up of the pole, but there was a second hole about 300 yards further south and I was in time to see the guy in the helicopter drop the pole right into the hole- first time.


Having said all of this, as the new poles were about 3 feet from each of the old poles, I could easily compare them. Identical. Couldn't tell them apart. The old pole was perfect.


Today was DAX day for me with a little bit of Euro thrown in. Not an exciting day. Although the range was OK, I didn't catch any really long trends - it was grinding it out.

Selasa, 24 Mei 2011

In Search of Volatile Markets

While the ES is the ultimate in liquidity, it is also the ultimate in competition. With a very large tick size and lower volatility, I think there are easier places to make money. However, having said that, increased volatility looks "scarier" to trade. But all in all, trading the Euro, Crude and the DAX can give a more consistent and larger pay day than other markets, if (I should really write IF because it's a "big if") a trader has the patience and skills to take the right trades.


As I have said many times, not all trades are created equal. It's the context that counts, but putting a trade on in a more volatile market that fits the context can provide more profit for fewer hours in front of the screen.

Today's chart is a range bar close only chart - same range bar but just showing the close. I suggested to one of my students today that he look at this type of chart and see if it gives him anything. Sometimes less is more.


Creating the right environment for change

So much of the work that I am currently doing is about transformational change - helping programme managers to define their programmes of transformational change, and helping to establish what needs to be in place for change to happen. One of the critical success factors to effective change is encouraging an environment that encourages everyone to participate and ensures that they are supported

Senin, 23 Mei 2011

It's the Context that Matters

Trading indicators is the road to inconsistency. I teach my students to look at what the market is doing, what "they" are doing and not to get married to the indicators. Whether you are using an algo to enter or not, the idea is the same.


Today's open in the DAX future (pre-stock market open) is a good example. The market opened down. It gapped down. Open was about 7190 at Support and more at 7166ish and then 7155ish.


Do you buy or sell the gap? Market today said to sell it. We saw support holding with lower highs, EMAs of course pointing down, 45CCI showing downtrend. A sale of a new low was the odds on trade. Selling 7186 and buying 7166. Twenty  points or 500 Euros. Then wait for what unfolds around the actual DAX index open with the stock market, S and R from Market Profile. Or take the rest of the day off.


The German stock market opened. The EMAs were still trending down. The 45CCI had flipped back into a downtrend after a pullback. Perfect. Sold at 7166. I bought last scale at support of 7150, a good round number loved by the DAX. Ching, ching and my day can be done.

Sabtu, 21 Mei 2011

Google Places Heads to Chicago for the NRA Show 2011

(Cross-posted from the Google Places Blog.)

Starting today, Google Places will be at McCormick Place in Chicago for the National Restaurant Association’s four-day annual conference of restaurant owners and managers.


Here’s what we have in store:
  • We’ll have a booth on the convention floor, so swing by to meet the team and learn about all the great ways Google can help you better manage your presence online using Google Places. Haven’t claimed your Place page yet? No problem, we’ll get you started right then and there so you can start getting more customers in your door.
  • On Sunday, we’ll give a keynote address about our suite of local products, including Google Places for business, our ratings and reviews tool, check-in offers and AdWords online advertising. Don’t miss it!
We’re excited to team up with the NRA Show this year, and look forward to meeting all you business owners out there to hear your feedback and questions. See you in Chicago!

Posted by Sameer Mahmood, Local Marketing Team

Jumat, 20 Mei 2011

Google Apps highlights – 5/20/2011

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

Over the last few weeks, we made improvements to instant messaging, increased capacity for saved contacts, added powerful data analysis with pivot tables in spreadsheets and introduced more flexible management tools for Google Apps customers.

Better AIM interoperability in Gmail and beyond
Google Talk is built on open protocols for instant messaging, making it possible for other IM networks to connect seamlessly with Google Talk. Yesterday we rolled out improvements to make
chatting with your AIM buddies even easier in Gmail, iGoogle, Orkut and Google Talk on Android devices. Now you can invite your AIM buddies to chat from any of these places just by entering their AOL screennames, even if you don’t have or use an AIM account.



Room for 15,000 more contacts in Gmail
We’ve heard from a surprising number of super-connected people who wanted to save more contacts in Gmail than its 10,000-contact limit allowed, so a couple weeks ago we made Gmail better by
supporting up to 25,000 contacts. You can also save even more information with each contact, so if you were previously bumping up against the limits, you should have a whole lot more extra space for your contacts now.



Pivot tables in Google spreadsheets
Google spreadsheets now has another tool to help serious dataheads make sense from large data sets:
pivot tables. With pivot tables, you can easily summarize rows and columns of information, helping you quickly spot patterns in the information that you might not have noticed otherwise. If you’re new to pivot tables, we made a short video to show what you can do.



Customizable administration options for Google Apps customers
IT staff members in large organizations don’t all need the same level of control in their Google Apps environment. For example, a university IT help desk should be able to reset lost passwords for students, but probably doesn’t need to modify school-wide email settings. On Monday, we made Google Apps much more flexible by introducing
delegated administration, which lets full administrators assign partial administration privileges to other individuals.




Who’s gone Google?
In the last three weeks, we’ve seen more than 60,000 organizations choose our cloud products for their communication and collaboration needs, and this week a couple international customers stood out from the crowd.
Oxygen Design Agency based in Toronto, Canada chose Google Apps and avoided a big investment in traditional email servers when their previous email solution started to break down. With Google Apps, their downtime woes have disappeared, designers can stay in contact when they’re meeting clients and the system is much simpler and more affordable to manage.

EAT. has more than 100 restaurant locations and 1,700 employees in the U.K. They serve fresh, healthy food—as well as kilobytes to customers through technology programs like an iPhone ordering app, free in-store Wi-Fi, a Twitter feed and a tap-to-pay system. EAT. selected Google Apps to replace their old system to get away from complex, costly upgrades, achieve hassle-free scalability as their business expands and securely support a wider array of mobile devices.



I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the
Google Apps Blog.

Trading Off the EMAs

Weather has been great here in France although we had a heavy rain storm last night. We really did need the rain though,as it was quite dry due to less snowfall this year. We have a nice stream on the property which we dredged and deepened a couple of months ago. If there are ever water restrictions here we will have enough of our own water for our needs. I've even thought about putting in micro hydro power. An interesting idea as our stream flows quite fast. Our forestry guy took out 5 trees in the end last week as they were either dead or dying. We've already re-planted some and will be adding more on the week-end. The dead trees will fuel our fires next winter so nothing is wasted. 

The EMAs are a critical part of my trading. They act as both support and resistance as as a trend indicator and change of trend indication. Take away everything but leave me my EMAs.

The Euro had some nice EMA trades today, recognising and anticipating change of trend. Looking at price action and the EMAs shows how. I put the CCIs back for reference. One final note, thank you for all the great comments and questions that have come in lately.

Network, Grow, Survive

This week we have been busy thinking of more ways to help all of you designers out there and here are a few ideas to add to the mix:

  1. Free talks will be given by successful childrens product businesses on how they got started and how they grew.
  2. Free sessions on how to set up websites, webstores, facebook pages, blogs etc.  
  3. The learning area of KSH could be available for all members to teach classes for kids or adults.
  4. A special hot desk zone could be set up for on consigment designers if they need to get out of the house for the day, get some work done and be in a creative environment. The meeting rooms could also be booked if you have clients you need to see but don't want to see them in your home.
  5. Health sessions or groups could be established  to assist with issues such as post natal depression and childrens behavioral problems.

Tell us what you think of these ideas and suggest more by posting a comment.


In other news:

Today i met with an inspirational lady. Linda from Nifty Mums Network moved to Melbourne last year with her husband and one child with another on the way, when her second child came early, she realised she didn't have anyone she could call to come and take care of her first born so she set about to create a network of mums that were in a similar situation. She had also been suffering from post natal depression and wanted to help other women speak up and get some help. Less than a year later, she has over 4500 followers on her facebook page, gives talks a major events, is working with Beyond Blue and PANDA and could possibly be the single biggest influence on changing the stigma attached with PND and getting women the help they need. Her Nifty Mums Network facebook page and blog are a place to help mothers connect with each other, be it for business or just general advice on parenting. She also runs a private facebook page specifically for suffers of post natal depression which people can ask to join, remain confidential and read about other mums experiences without feeling any pressure, and if they like, talk about their own situation.

She really is an amazing woman, i am in awe of her and what she is achieving. She's even not for profit so all of this time and energy she spends helping other people, currently doesn't earn her any money. 

Check out her Nifty Mums Network facebook page here 

Happy designing

Nicole Herrick
KIDS STYLE HUB

Kamis, 19 Mei 2011

Timing is Everything

Market Profile is great for painting an idea with a broad brush ,but for short term traders it lacks a precise timing component. It does show where value is and where it may be going but these areas are not knife points.

This why the range bar charts are of such importance. The range bars can be traded on their own, as I can time my entries and exits quite precisely. The proof is the performance of Flo, my autobot. She consistently provides a high win rate profitably.


But timing short term trades with the Profile is more difficult. You can see volume being laid down but the order flow is not visible.

Putting the two together is the discretionary trader's solution to trading consistency. Adding the Profile to Flo's auto entries provides the context allowing more intelligent scale outs and more relevant stop loss areas, rather than the "average" optimised ones.

A good example of all this is the DAX today. I'll explain it in the vid below.


Rabu, 18 Mei 2011

Hundreds of ways to work smarter with Google Apps

Posted by Michelle Lisowski, Google Apps Team

Talking to our small businesses customers, we see they have a passion for what they do and a drive to succeed. On the Google Apps team, we have a passion for helping small businesses succeed by providing them with access to the same technology that large enterprises often have at their disposal. Google Apps offers small businesses hundreds of ways to leverage the power of the web to work more efficiently and focus scarce time and resources on getting ahead of the competition.

To celebrate National Small Business Week, we’d like to share a few of the ways that Google Apps is being used every day (we’ll spare you the time of wading through hundreds). And to make it even easier to get started on tasks such as invoicing and project planning, all examples provided are based on templates from the Google Docs and Google Sites template galleries.

Google Docs template gallery:

#1: Letterhead - Create a professional looking template for your outgoing letters and share it with others in the company. Print letters directly from your browser with Chrome.
#2: Budget planner - Easily build a 12-month budget spreadsheet that you can edit from anywhere throughout the year – no matter where your spending takes you.
#3: Invoice - Save time by creating invoices in a spreadsheet – totals are automatically calculated, and you can share them with co-workers to ensure accuracy and speedy payments.


#4: Customer satisfaction survey - Get feedback from customers and visitors about your product or service with a form. Easily analyze and graph the data.
#5: Business plan - Put your vision down in a doc. Share it with family, investors, banks, and others to get input and spread your ideas.
#6: Project timeline - Give others in your company insight into key milestones, completion dates, and other project details.

Google Sites template gallery:

#7: Intranet - Build an internal website where employees can access company news, employee training information, company policies, holiday schedules, and more.


#8: Project site - Centralize project information in one place. Display a team profile and key dates, and embed project docs and spreadsheets directly in the site.
#9: Team site - Create team rosters, schedule team meetings, and track progress of action items all in one place.
#10: Employee profiles - Build a community by creating profile pages where your employees can post their goals, internal resume, and internal blog.

The list continues but we hope this gives some idea of the range of use cases where Google Apps can help improve productivity for any small business. To learn more, check out some of our new resources including product videos and additional templates at www.google.com/apps/smb.

What Can Google Answer to Help You Grow Your Business?

Happy National Small Business Week!

On Monday, we gave you
five tips to empower your business with online tools and resources. Because it’s National Small Business Week, we’re also taking the time to reflect and find additional ways we can help businesses like yours. Online marketing and technology products may not central to why you started your business, but they can be central to growing your business.

In honor of National Small Business Week,
we want to answer your questions about online marketing and technology products designed for small businesses. We want to hear what’s on your mind about how you can use technology to start and run your business. Your question could be about using technology and online resources in general or about Google products and services specifically.

If you have something to share, head over to our
Google Moderator session where you can add a new idea or you can vote on ideas that have already been submitted.

We’re excited to hear from you and we hope you’ll take a few minutes out of your day to let us know what you’d most like to hear about from us. Just by sharing what’s on your mind, we get a better sense of what we can improve and where we can help make things easier and more efficient.

And if you haven’t already checked out some of our existing resources, take a few minutes to visit:

It's Triggering The Trade That Matters

I've received a number of emails from traders building their own FloBots. I've also received emails asking me why I use Flo if "you're such a hotshot".


Firstly, I'm just a trader who works hard, and the harder I work the luckier I get.  I've paid my losses just as all traders have to do. This blog has become an attempt to save people the full cost of the ticket by having them benefit from both my mistakes and my experience.


I use an autobot to enter trades because a Flo can enter trades faster and more accurately than I can. Flo also takes away the strain of the decision making process by about 75%. I only have to be smart once: building the autobot rather than having to be smart in entering each and every trade. Trades that are triggered by Flo that don't fit the context are scratched.

I traded the DAX and the Euro in the London morning and switched to the ES just before RTH. I started by selling the ES to close the gap and then caught a nice VA rejection trade. See the vid.



Selasa, 17 Mei 2011

Click. The AdWords newsletter: May 2011

 
Your website is your face to online customers - are you greeting them at the door with a smile? Your site should engage with new customers, make it easy for them to find your product or service, and maybe earn you a little extra revenue. This month we share some quick strategies to help you get the full value from your website.

Happy reading!
The Google AdWords team

P.S. Have some feedback about this newsletter? Please let us know what you think.
In this Issue
MAY 2011, VOL 3

MONTHLY FEATURE
Make the most of your website

ADWORDS INSIGHT
You make the rules

SMALL BUSINESS SUCCESS
Maximize income

GOOGLE HIGHLIGHTS
Anatomy 101

Your AdWords Account
  MONTHLY FEATURE
Make the most of your website

You already know that an online presence is an important tool for building your business. Indeed, advertisers often ask us what they can do to improve their websites. We talked to some of the experts here at Google and they offered these suggestions:

Learn the basic rules of an effective site
Whether you're a tech expert or a novice, here are some simple design tips to help you create a compelling site:

  • Pass the 8 second test.
    A visitor should understand the purpose of your website within a few seconds.
  • Tell them what's in it for them.
    Highlight tangible benefits that potential customers can gain from your product or service. Will they be able to save money? Time? Buy a one-of-a-kind gift?
  • Use compelling images.
    Help visitors to your site take the steps towards making a purchase. Make those steps clear and easy to reach.

Don't guess... test!
Which image or call to action will lead to more sales on your website? Free tools like Google's Website Optimizer make it easy to test different versions of your site and view the results. Can you tell which webpage version below performed better?

Website Optimizer Original Website Optimizer Redesign
Version A
Version B

Universal Technical Institute redesigned their website using Website Optimizer, and saw a 300% increase in conversion rates (read more).

Make extra money from your site
Your site's most important job is to promote your business and make it easy for potential customers get the info or product they want. But you can also make extra revenue by using Google AdSense to show relevant ads on your wesbite. It's free and quick to set up (you can even use your AdWords account to sign in).

  ADWORDS INSIGHT
You make the rules

We know you're busy, so we've created a new AdWords feature to save you valuable time—Automated Rules. With Automated Rules, you can tell your account what to do in advance.

For example: you can set your budget to be higher on peak shopping days and lower during the rest of the week. You can also automatically change your bids for keywords based on their click-through or conversion rates.

Ready to try it? Visit our Help Center to watch a quick video about Automated Rules or to get detailed instructions with screenshots.


Set a Rule Now
 


  SMALL BUSINESS SUCCESS
Maximize income

TeAch-nology.com, a web portal for teachers, found a hidden source of revenue on their website. A longtime AdWords advertiser, founder Paul McKee noticed his ads showing on other education sites, and was impressed with how well the ads matched the content. He wanted to try showing ads on TeAch-nology.com as well, to explore how much revenue he could earn.

Google AdSenseHe tried Google AdSense, a free, easy way to earn revenue by showing relevant ads alongside online content.  McKee found that AdSense ads drove 8 times more revenue than other forms of contextual advertising did. AdSense now accounts for 50 percent of company income.

"We don't have a full-time ad sales team," McKee noted. "AdSense takes care of itself, allowing us to focus on running our business."

Read more about using AdSense to complement your AdWords account, and see if you can maximize revenue from your online content. Google AdSense

GOOGLE HIGHLIGHTS
Anatomy 101

Google body browserYou may be used to zooming in and out on Google Maps to discover the world around you, from a neighborhood park to a hotel across the country. With Google body browser, an educational tool from Google labs, you can explore the human body in the same way.

Start off with a clickable, rotatable, 3-d image of a person. Drag down the slider to see layers of the human anatomy revealed: muscle tissue, bones, organs and nerves. Wondering what that femur you broke while ice skating looks like? Use the search box, which lets you find and highlight specific parts of the body.

 
 
 

Posted by Jenn Karakkal, AdWords Small Business Team