Jumat, 29 April 2011

Have They Moved Your Cheese?

About 10 years ago I read a book titled "Who Moved My Cheese". It was about change and how to cope with it.


Well, the speed of information and peoples' reaction to it is making itself felt with volatility changes. I am finding that I need to change the size of my range bars much more often. I also change the sensitivity of Flo in line with what I am seeing. The basic methodology does not change, but by making these range bar changes and how aggressive I am in my entries I find that I am reacting to the now.

This highlights the necessity for a structured methodology. As I have chronicled over and over, I have two basic trades: inside out and outside in. My inside out trades are trades where I have identified a change in trend and trade the pull back. The outside in trades are leaning against support and resistance and identifying order flow failure. It is that simple. I said "simple", not "easy". By putting a structured checklist and identifiable pictures into my trading plan I am carrying out something that is measurable and quantifiable and thus repeatable consistently. I use Flo to leverage these things.


Not really working today - the Royal Wedding is making London into a party town and I'm going to Italy for the week-end with Mrs EL. Monday will be quiet with the May Day holiday in Europe, but let's see if there is something happening. I'm again going to be doing some video blogs starting next week, going over charts to show the day's trades.

Welcome

Thanks for visiting us here on our brand new blog! Have a look through our pages above to find out a few basics about how Kids Style Hub is going to work. We aim to be opening our doors in October 2011 so the next few months are going to be very busy getting everyone signed up and promoting the store and website in the press, ready for customers on day one.  

To make sure you keep up to date with all the latest news and updates, sign up to this blog just over on your right hand side. Pass it on to all of your design buddies to help us spread the word.

To register your interest in selling your products at Kids Style Hub, just head to our "Show Your Interest" page.

Happy Designing!

Nicole Herrick
Kids Style Hub

Kamis, 28 April 2011

Bernake Day was Over Hyped

Yesterday was an overhype by the news pundits. Because it was Ben's first effort and all the hype, I didn't trade either through the Fed announcement or the Fed news conference, in case he felt he had to make an impression. I usually just trade through all but the most awaited and uncertain news releases such as a hyped MONTHLY jobs report.


I think that having the conferences is, on balance, a good idea. It will tell people what to expect and make smoother markets and provide good trading days when something significant is said and the market rebalances.


I started the London morning mostly on the short side with both the ES and the Euro. I had an early meeting with a student but Flo was @ work while we were talking and all I had to do was override as appropriate. In the trades below I manually exited the first trade as it was "wrong" from the outset, which is fine as Flo did her job. The next two shorts were Flo on her own as was the last one which Flo scratched, losing a tick on a BreakEven stop. All in all, a nice morning in the Euro.



Rabu, 27 April 2011

Beyond Claiming Your Place Page

(Cross-posted from the Google Places Blog.)

Last week, we invited a group of public relations and social media professionals to Google Austin to introduce them to the range of features offered as part of Google Places. Most of the attendees were experts on the basics (for instance, claiming a Place page), but many were surprised to learn about the other ways Google Places can help them connect with their customers.

The Dashboard

Once you’ve claimed your Place page, you can see detailed analytics on a handy dashboard, including information on the number of time your Place page was viewed (impressions) and the search terms your customers use to find you:


Ratings and Reviews

Customers can rate and review the places they go through Google, offering valuable feedback about what they liked and didn’t like about their experience. This information appears on the Place page for a business. Business owners also have the ability to respond to those reviews publicly — a great way to engage with customers and show you’re listening to their feedback. Once you claim your Place page and you’re logged in, you’ll see the option to respond to individual reviews.

Sharing Your Expertise

Beyond encouraging customers to rate and review their businesses via Google Places, attendees at our Austin Tech Talk also discussed how they could set up their own Google Places profile for their business to rate and review, as a way to show their community involvement and local support. Here’s what came out of a brainstorming session:

  • Restaurants could rate and review local farms, farmers markets, and artisans to show that they are using local ingredients.
  • Hotels could rate and review local attractions that may be of interest to their guests, or use their profile to provide their concierge with a “cheat sheet” of useful info.
  • Gyms could rate and review local restaurants to point out the healthiest menu items for their members so that they can reach their fitness goals.

These were just some of the many ideas that were shared!

Google Places Business Kit

The most talked-about topic of the night was the Google Places Business Kit, a box of info and schwag that business owners can request, detailing how they can better interact with their customers on Google. Some of the items a business owner can request include after-dinner mints and Place pin–shaped coffee stirrers, to remind and encourage customers to rate and review that business on Google.



What are some of the ways you’re using Google Places to connect with your customers? Learn more by visiting our Google Places Help Center.

Posted by Whitney Francis, Austin community manager

Europe is on Vacation

This is a four day week-end in most of Europe, particularly in the U.K. It's back to back with last week's  four day Easter week-end. Friday is the Royal Wedding and Monday is May Day. May Day is also a European holiday. Twelve Million Britons have left the U.K. to take holidays. They only have to take 4 days of holiday out of their 4 weeks (at least) allocation to get 12 days of vacation. This is a very unique and due partly to the late Easter holiday and also the wedding.

Don't expect great volume this week. The stock markets are celebrating good earnings. I'm enjoying the moves but glad I'm not a long term investor. Today's Ben show will be interesting. Strange to see the U.S. Fed copying the European Central Bank (ECB). Maybe some more will rub off, although it seems to me that the so called strong dollar policy is a myth, as I think I've said before. Week dollar makes imports to the U.S. expensive, exports cheap and allows the U.S. to repay debt with cheap dollars. I'm not sure that I'd stick all my wealth in the Euro either. I'm a Gold bug going back to the late 1970s. Gold at $1500 looks expensive, although priced in Euros it's a bit cheaper. I guess diversification is the answer, but that's saying "I dunno what to do". The jury is still out and I'll have to make a decision soon.

Selasa, 26 April 2011

Anatomy of a Trade

I was at my desk, as usual, at just after 6 am London time with all four monitors loaded. I had Flo on and was watching the quiet Euro and ES futures going sideways.


At about 7am the Euro suddenly dived down a nice 17 tick move. I wasn't there. I immediately checked to make sure Flo was on as she didn't react. Yes, Flo was OK. It was so fast that I couldn't trade it manually and it didn't meet Flo's requirements. No trade for me. As the market was very quiet, I had clicked down to a 3 tick range bar.


Then just as quickly, the market retraced back to the EMAs. At about 7.24 am I suddenly found myself LONG the Euro. I HADN'T EVEN SEEN THE TRADE until it had triggered and alarmed. Within minutes, Flo had exited on the first scale and then exited on the next two scales. I had no real context to use except further above the market, so I left it all to Flo.


This is why I am Hybrid Trading.

Planning the future

One long weekend gone, one to go! It might seem strange to be talking about work during what feels like a holiday week, but its a great time to think about the future, and that includes career planning.As the head of a training company, I spend my time with senior managers who are responsible for succession planning across their teams, units and departments. One of the things I have noticed is

Senin, 25 April 2011

A 35 million year losing streak

One of my students sent me this link here. It links to a talk about our flawed financial decision making process being rooted in our DNA.
The video describes how a group of scientists introduced monkeys to trading and how the monkeys, from whom we evolved some 35 million years ago, make the same trading mistakes we make today. Rather than crying: "See, it's not my fault", what I take away from this is that it provides us with a more direct opportunity to correct something that is in most of us - a flawed decision making process.

I have long believed, as I have written in this blog, that it is the exits that are responsible for a big part of our profitability, probably more than 50%. What's my evidence? Well, most of my losing trades were in profit after I have put them on. It is rare for me to put on a trade that goes into the red the very next tick after I put it on.
There are only two things I can control in a trade: my entry time and my exit time. How I make those decisions is what determines whether I make a profit or a loss.
The entry part has been easier to resolve than the exits. I have a number of tested potentially profitable entry pictures that I recognise and I put the trade on. Because I may try and second guess or hesitate due to the fact that the pictures "don't work" 100% of the time, I have a trained robot to put the trades on for me if I want. But the exits are more complex. If most trades make at least 1 tick profit, should I try and make just 1 tick every time?
My route has been to use money management for my exits - a mathematical model that gives me profit over time. I don't really know when it's best to exit so I scale out, taking profits as I go. I do take care to choose where to scale. But it seems that this methodology is my own personal work around to fight the evolutionary deficits that I have inherited. It seems that learning to manage this DNA embedded process is critical to our financial well being, otherwise we will be at the mercy of a 35 million year old possible losing streak.
I have known what the problem is that has to be resolved, but I did not know how heavily embedded it is in our psyches.

Minggu, 24 April 2011

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Kamis, 21 April 2011

Winding down to a long weekend

The ES bounced down from a major resistance this morning in London as we go into the long week-end. The U.K. has a 4 day week-end, as does most Euro countries so Monday will be quiet unless..............


I was a bit long ES during it's trip into the resistance and then short against it the first time, although there were not a lot of points in either trade. Yesterday I tweeted the two resistance areas. The first one held yesterday during RTH but broke during my night. Some good trades for my friends in Oz.


Mid morning I quit as the sun was shining and I had to talk to the gardener, who wants to cut some dead trees down. Not a big issue as we have a couple hundred trees and are planting more, but I enjoy the process of looking after the property. It was here long before I was and will be here long after I'm gone. 


One particular tree that we have to cut down is the favourite of a woodpecker, but it's in an area where it could fall on someone if there is a big wind, so sadly woody will have to find a new tree. We just love the sound of him tapping away.

The afternoon in the ES was not too interesting, the market trading between the two tweeted areas.



Rabu, 20 April 2011

Next Stop: San Diego, California

(Cross-posted on the Google Places Blog.)

Every day, more and more users are looking online for local information — where to eat, where to stay, where to shop. Online is where business owners need to be too. So for the past several months, we’ve launched marketing campaigns promoting our core local product offering Google Places in five cities: Portland, Austin, Las Vegas, Madison and Charlotte. In each of these cities, we’ve been working closely with local business owners, showing them how Google Places can help them get found on Google and connect them with their customers.

We’re excited to announce that the next campaign is hitting San Diego, California, today — our largest city to date!

With more than 77,000 local businesses, San Diego is the perfect next city in our campaign to help local businesses get noticed on Google. Plus, with nearly three million residents and more than 30 million tourists visiting the city annually, we see a great opportunity to help locals and tourists alike share and discover great San Diego businesses online.

Over the next several weeks, we’ll be working with business owners in a bunch of ways:

  • A team of Google reps will be visiting businesses with information about how to claim their Place page and keep their information up to date. They’ll also highlight how business owners can encourage their customers to rate and review their business on Google and share those recommendations with their friends.
  • Business owners who have verified their free Place page can request a Google Places starter kit. Visit googleplacescatalog.com for more information. Part of this kit is our “Recommended on Google” sticker, which utilizes NFC technology to enable users with smartphones, such as the Nexus S, to see more information about that business and easily rate and review it right then and there.
  • Businesses eligible to participate in a beta for Google Boost — our online advertising program — will receive $100 coupon offers to get started.

If you see us around town, say hello! We look forward to working with San Diego’s amazing community of business owners.

Posted by Sameer Mahmood, Local Marketing Team

Pat Cash needs lessons too

I was watching the tennis piece that CNN runs with Pat Cash, ex Wimbledon champ, as presenter. Pat's an Aussie too and I used to enjoy watching him play. I still remember him climbing into the crowd to get to his family when he won Wimbledon. My all time tennis favorite though has to be John McEnroe.


Anyway, the reason for mentioning him is that he was doing his CNN program talking about clay court tennis and in one segment he had another ex champion teaching him how to better play on clay. Even champions need continuing education. Trading is something that most of us can get better at. Better technique is usually what we are after when we have reached CP. New ideas are another. Whether it's a course, or a new book or talking to good traders, it's important to keep on studying the markets and not get complacent in our success. The moment I do, the market teaches me that I'm not that smart. And so it should.

I traded a few markets with Flo today. The London morning was where the money was for me. See the Euro Dow 50 pic. When the ES opened in RTH, price was so far from value that activty was locked. As we approach NY lunchtime, buyers and sellers are still facing each other with their pistols in their holsters. I'll leave Flo to work while I'm headed outside with Mrs EL and a glass of wine.



Helping America’s startups grow

[Cross-posted from the Official Google Blog]

Every business starts out small—whether with an idea or the hanging of a shingle outside an office or storefront. Even Google was once a small business, operating out of a garage in Menlo Park, Calif. We’re proud of our success, but we’re even more proud of the role we’ve played helping a lot of other businesses grow. In fact, in 2009 Google search and advertising tools
generated $54 billion of economic activity in the United States.

To further help new American businesses create economic growth, today we’re announcing a commitment of up to $100 million to the
Startup America Partnership—an alliance of the country's most innovative entrepreneurs, corporations, foundations and other private sector leaders—for companies to promote their business with Google advertising over the next year.

Startup America participants will be able to use Google advertising platforms like
AdWords and Boost and receive a $1,000 Google match for $1,000 spent between June 1, 2011 and June 1, 2012. Our chief economist Hal Varian has calculated that businesses make an average of $2 in revenue for every $1 they spend on AdWords, so we think this commitment will be especially powerful.

If you are (or know of) an entrepreneur that’s interested in getting involved with the Startup America Partnership, you can visit its
Resource Center for more information. Our goal as a participant in this national initiative is to help entrepreneurs grow amazing businesses, and we believe our commitment will help them do it.

Selasa, 19 April 2011

Thoughts of the ES

The Profile has been interesting. Pushes down, but closing at the highs and then more failure. Looks like people can't believe what is happening. I've been short long term on this market using my option strategy and have been paid well, but will there be a bigger drop if reality sets in?


Working the ES with Flo is continuing to be a profitable enterprise. I find that I'm leaving Flo on auto a lot of the time as I just don't have the focus and energy to sit there from 7am London until 9pm. It's too long a day. I'm still tossing ideas around on whether it is better to trade bigger for shorter hours. I am coming to the conclusion that I should manually override when I am sitting there but that I should let Flo trade solo when I'm not, as the activity in the markets doesn't always align with my clock and there are some great moves that appear at any time of day. Volatility just bursts and then Mr Newton's Law takes over and Flo does her thing. Stopping trading at a daily profit target seems to be wasting a good day. Still not sure about this.


Kiki and I are working on these ideas together over Easter and beyond and I'll report more if there are any useful conclusions we can share.

Today's ES was fairly straight forward. The pic shows the day.





Senin, 18 April 2011

Hybrid Trading - Today's Euro

I turned on Flo as usual today to work on the Euro. I then went to my ES chart to trade. I had a loser and then a winner on the ES when the alarm went off on the Euro that Flo had entered a trade. At the same time, Mrs EL called me away for something and I left my desk.

When I came back a few minutes later, Flo had made two nice profitable trades based upon her optimised stops and targets. But look at the trades. Both of them had a lot more potential in terms of profitability. Had I been trading hybrid, the trades, instead of making $425 per 3 contracts would have made $1125 per 3 contracts by my managing the trades' exits manually.

The entry was spot on, but because optimisation provides an "average" target that does not take into account all the context, adding discretion to exits enables me to take the high win rate entries to their greater potential. Because of Flo, I didn't miss the entry. Flo did take nice profits while I wasn't able to pay attention, but had I had my head fully in the game I would have been able to do a lot better. 


Hybrid Trading is the answer to many of today's trading requirements for many traders, both less experienced and expert. BTW, the plain bars are the result of coding some of the orderflow info to help me visually manage the hybrid trading - still testing this.

Minggu, 17 April 2011

Saturday Testing...

On Saturday we got up and left for FAR at 6am. We stopped for a sit down breakfast at 8 am.
We got to FAR at 10:15 We missed the Garvey space launch by 20min. Breakfast so was not worth it.

Historically every liquid test/launch conductor says they will go at 9 am and inevitably it happens around 12 or 1. This was a relaunch of the vehicle they flew two weeks ago and everything went according to plan. It jsut means I'll have to get up earlier next time I go to FAR.

For our test we broke off the fuel feed fitting, probably from all the handling in the last two weeks. We have stopped bringing the kitchen sink with us so we had no spare. A 1.5 hour drive into California city and back nets us a usable fitting and a lunch in air conditioning.

We were very careful in loading propellants to get proper wieghts for the oxidizer and fuel going in and leftover fuel coming out after the test. This should allow me to calculate a good ISP number combined with the load cell data.

The test ran for several minutes and from my perspective was perfect. The motor had a bit more hum than last time, I suspect the cat pack might be getting loose from being compressed, and cooled, but it operated perfectly.

Another test on the May 7th (the next FAR day) and I'll declare the cat pack issue resolved and start working on motor tuning for max ISP.

Jumat, 15 April 2011

An Update on Tags

[Cross-posted from the Google LatLong Blog]

As users increasingly rely on tools like Google Maps and Places for information about the world around them, we're working hard to develop products that help local businesses highlight themselves and their offerings.

Last year, we introduced our trial for Google Tags, a way for businesses to highlight their organic Google Places listing with a yellow tag that showcases offers, photos, videos, menu, and reservations for a flat monthly fee.

Since that experiment began, tens of thousands of businesses have used Tags to help potential customers make easier, more informed decisions when searching. Throughout this period, we monitored Tags closely to learn more about our users' business needs and how they used the product.

We’ve made a decision to shift our efforts toward other present and future product offerings for local businesses, and will be discontinuing this trial. To that end, we’ve now halted new signups and will be working with existing participating businesses over the coming weeks to help them meet their marketing needs with other Google products where possible.

We’ve learned a lot from our Tags trial and will take that knowledge into account as we continue to find the best ways to serve users and local businesses alike. Lastly, we want to thank all of the businesses that were part of our Tags trial, and we hope we can meet their advertising needs with one of our existing products.

Posted by Shalini Agarwal, Product Manager

Going with the Order Flow

It's not hard to see the order flow. Using my magnifying glass shows an exaggerated view that often reveals a lot.

Range Bars are a very different type of bar chart to most of the others, as they ONLY look at vertical price development.

The chart below is a 1 tick range bar chart but with the indicators based on a 3 tick range bar chart. This is not to be confused with multi-time frame trading, because I am trading the trend of the 3 tick range bar, but by "magnifying" the bars I can see and time my entries in a more granular fashion, especially in these less volatile times.

Kamis, 14 April 2011

Just When....

...the Euro chart looked like I had missed the move of the day as I woke up this morning and saw it hugely up, it went down again. Lovely, jubely as one of the British TV stars used to say. You can see it here. Classic British comedy called Only Fools and Horses.


Well, I got another chance as the elevator went back down. But not before I sold it too early. There's a trade a little more on the left that was a loser - I sold way too early and couldn't hold the small pop up. I then turned Flo on and took the trade you can see. I then turned Flo off, as I wanted to trade manually and just sold every pull back. The last trade was a small loser as I was at the party too long, but that's OK. The move was so strong, any pull back could have been the end of the move.

Rabu, 13 April 2011

Everything Old is New Again

My trade of the day was in the last couple of hours of RTH. As I said yesterday, I was going to trade while the market continued down. But no surprise, we got near to a profile point and the down move reversed. My first trade after that was a short, which I stopped out when I realised we were getting a retracement of the down move. After all, there was still an open gap. My idea then was to look to sell the DVAH. I started selling at 1311.50, then at 1313.00 and finally on the way back down at 1313.25.

I had decided that there was enough time left for the market to take out the low. In the end it didn't but it did rotate down again to below 1308.00, which was my cover point. My logic was that the worst that could happen was that there would be a neutral day and I would sell that too. I started with a 10% position and ended up at 60%. It looks like a risky play unless you believe in the Profile, which I do. I consider trading neutral days are like money for old rope.

The key to this particular trade is to manage the risk with trade size. Added to that is that my vision was for a series of down days. It doesn't look weak this morning. As I'm writing this with the ES back up at 1317.50 and I've been trading the ES from the long side. At this moment and it's now 7.50am NY, I'm still looking for a down day, but am looking at the gap between yesterday's high and the previous day's low. I'll continue writing this later, at NY LUNCH TIME.

Well, I sold the top of the Gap - low of day before yesterday at around 1317.00 a bit before RTH and took them back all the way down to the top of yesterday's VAH. The rally back up to the top of yesterday's high was another sell spot as the order flow upwards ran out of steam. I covered down to the VAH of yesterday again and waited to sell another rally, to 1313.00 as I didn't think it would go higher if the Profile was right. There was no rally, so I sold a 50% position at 1312.00 with a view to adding at 1313.00. It didn't happen and I covered all the way down to just above the POC of yesterday at 1309.75, which happened to coincide with my fav Fib. And that's how my day ended.







Selasa, 12 April 2011

Newton's Law

"A body continues in a state of rest or uniform motion unless acted upon by an impressed force". I wrote this from memory after having learnt it at high school in Sydney. This had a profound impact on me even though I had not started trading yet. Newton's three Laws are very applicable in trading, although not in a direct physical sense.


This law really tells me that once price starts moving, it will keep on moving until something or someone stops it. Sounds very simple and logical. Why am I even writing this? Well, I'm writing this because traders often don't look at this aspect of the market in both placing trades and exiting them.


Fractal pivots (FPs) are a great example of this. High and low FPs are where stops are. Sometimes this is where my fav Fib point is too. Why do some of these work and others don't?


From my observation, it is because a break of these FP's in the direction of the new trend will give continuation, while a break against the change of trend will be a failed breach and the fav Fib works. This can be a trading system in itself.

When I woke I the ES was already down. I traded the DAX for a while but it was thin and the market action was more weird than usual. After making enough to pay for breakfast, not lunch, at a Mickey Ds (if there was one here) I waited for RTH.



The market tried to close the Gap, but failed and a trend day down began. Flo was in her element. I'm still trading the ES and will if the trend down continues. See the pic.

Senin, 11 April 2011

I Make the Most profitable Trades When.....

....the markets are out of balance.


There are just two scenarios for trading profitably: catching the breakout as it is happening or reacting to the breakout after the event, either by joining it or fading it.

I guess this is why people find trading difficult. Trying to "predict", I think, is a fool's errand. I might as well just toss a coin.

Different markets have different fingerprints and therefore resolving the above is better done in a way specific to the particular market. That is not to say I use a different methodology but that I apply my techniques to fit the market or the phase that the market is in at the time of the trade.

A market that is in balance has not much opportunity. A market out of balance is where the money is for me.

Typically, I wake up in the morning on London time and look at, say, the ES's overnight action in relation to the RTH close. If the market has come a distance from that close, I then look to identify if order flow is still taking it away from that close or not. I look for support and resistance areas near to where the ES is then. As soon as I am at one of those areas then I am looking for what the order flow is doing, that way I can either join the move or fade it.

I have a natural inclination to fade it, as that's what we did on the floor but I fight it and try to make a proper identification of what's happening. If I can't, and that is sometimes the case as the market is thinner at that time of day, I'll fade the move with a half size at that support or resistance so I can quickly tell when I am wrong. If I'm wrong, I can turn my position around and if I'm right then I make my profit on a smaller size.

The ES today started with a loss and then I got in synch. The Profile was a help, especially after range extension down when I only looked for a short.

Jumat, 08 April 2011

Spring has Sprung....

....the grass has ris', I don't wonder where the birdie is - because they are in my barn. About 5 different families of little birds are busy building nests in my barn loft. The Gardener has started mowing the lawns and nature is moving on. It's wonderful to be eating lunch outside. Yesterday we had about 27 degrees Centigrade - summer temperatures for here. The stock market seems to have sprung a bit too, as I have the feeling of a little more action. It maybe just my shorter range bars of course.


A few good moves in the ES pre RTH and post RTH. Before RTH began, I tweeted that my ES range for the first part of RTH was 1336 to 1329. It has done that and now we'll need to see what's next. Seems like plenty of opportunity in the ES again.



Kamis, 07 April 2011

A new way to share local product availability with your customers

[Cross-posted from the Google Merchant Blog]

If you've ever spent your Saturday calling different stores or driving around town in search of one specific product, then it probably occurred to you that there must be a better way. Today we're announcing Local Product Availability on Google Place Pages - a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.

When you provide Google with local product availability data, your Google Place Page will now automatically include a new section, ‘Popular products available at this store’, featuring five popular products along with price and local availability. For shoppers unfamiliar with your business, this section shows the types of products available in your store.

If shoppers are looking for a specific item, they can click ‘Search within this store’ to search your product inventory to see if a particular item is in stock nearby.


Getting started
To automatically display local product availability on your Google Place page, you’ll need to first share local availability data with Google through a Merchant Center account and claim your a Google Place page. For instructions on sharing local product availability with Google, read this Help Center article. Learn how to claim your Google Place page here.

Posted by Paul Lee, Senior Product Manager, Google Product Search

Google and Ink from Chase launch 5-city seminar series for SMBs

Every day we hear from business owners who think they need special skills to reach new customers online. Often they’re just overwhelmed by the seeming complexity of online marketing options. So they sit on the sidelines, eager to get in the game, but confused about where to start.

Sound familiar?

Google and Ink from Chase have teamed up this year to help small business owners get off the sidelines and into the game! As part of this commitment to helping small business owners, we jointly hosted the first Google-Ink from Chase ‘Grow Your Business Online’ event on March 15, 2011 at the JP Morgan Headquarters in New York City.

Over 200 Ink small business customers attended the program, living proof of how an incredibly diverse array of small business touch our lives every day - from chocolate shops to online gaming and private medical practices. The evening featured welcome comments from Richard Quigley, President of Ink from Chase, expert advice from AdWords evangelist Frederick Vallaeys on four ways for SMBs to market their business online and also included the Nuyorican Poets Cafe’s executive director, Daniel Gallant, talking about how online advertising helped their business grow.

One small business owner remarked that the tools and tips from Google experts on how to market small businesses online gave her “a new perspective of how to reach out to customers.” Another attendee found the Google Places page so compelling he went back to his business afterwards and “immediately verified my business’ Google Places page.”



Interested in learning more about how to get your business online? Check out our Small Business Online Marketing Handbook to get started.

Times They are a Changing, Always

As the markets lose volatility, I've started dropping range bar size. This provides more trades, tighter stops but closer targets. The methodologies remain the same.


It seems that the mixture of HFT activities and the reduction in volume have resulted in lower volatility. I would have thought that the lower volume would have made the markets more volatile, but that does not seem to be the case. The withdrawal of market participants from the fray and the more immediacy of the markets has needed another adaptation. However, the basis of my trading - inside out trades (join the trend on a pull back) and outside in trades (find tops and bottoms when S or R has been hit with order flow reversal identified) has not changed and I can't see how it ever could.


The basis of markets are written in stone. Techniques to identify and take advantage of the order flow will and do evolve slowly as technology advances to give us that information faster and more clearly. I still spend about 15% of my week learning and researching. This has to be an ongoing process until my last trade.


Today is Interest Day in Europe. Today could turn out to be an own goal by the ECB and/or Bank of England. Are we inflating or is the recovery too fragile for interest rate increases? I somehow think that the need for people to eat and for governments to rebuild are not impacted by interest rates. However, businesses ability to expand and hold inventory is impacted by rates.


Today I continues my scalping in the ES. Chart shows the trades. The sequences you can see are all outside in trades with scaling out. Sometimes I can only get one scale in and then have to exit and reverse. It's still an outside in trade when that happens, but a late entry because of the previous position. I give the market a chance to make me money.



Rabu, 06 April 2011

Click. The AdWords newsletter: April 2011

 
The world has gone mobile. From smartphones to tablets, mobile devices are quickly becoming the best way for people to find products and services when they're on the go. Read on to learn about how you can take advantage of the mobile opportunity with AdWords and drive mobile customers to your business.

Happy reading!
The Google AdWords team

P.S. Have some feedback about this newsletter? Please let us know what you think.
In this Issue
APRIL 2011, VOL 2

MONTHLY FEATURE
A growing mobile opportunity

ADWORDS INSIGHT
Design a mobile-only campaign

SMALL BUSINESS SUCCESS
Bringing customers to the table

GOOGLE HIGHLIGHTS
Art Project

Your AdWords Account
  MONTHLY FEATURE
A growing mobile opportunity
In the past year alone, the number of Google mobile searches has quadrupled. In fact, by 2012, more people will connect via a mobile device than a computer.* How can your business benefit from this trend? Here are three ideas:

Make it easy to call you
People on the phone are looking for immediate answers. So it makes sense that many smartphone consumers call the businesses that they find after a mobile search. Encourage new customers to call you with AdWords Click-to-Call, which displays your business' phone number as an additional line of text on your ad. Google research shows that click-to-call ads drive a 6-8% average increase in clickthrough rates.

Make it easy to find you, too!
If you're a local business, mobile users are especially important, because one out of three searches on a mobile devices has local intent. And, according to a recent survey conducted by eMarketer, 58% of smartphone owners say they use their phone to find store locations. In AdWords, you can use Location Extensions to display your business' address and its location on a map. Once you have Location Extensions enabled, you can automatically take advantage of the new Hyperlocal feature. Hyperlocal shows your potential customers distance information, so they can see how close they are to your store!

Customize your ads for the mobile user
The eMarketer study also shows that people commonly use their phones to compare prices, find discounts and check product availability. Consider writing ads especially for smartphone users, keeping in mind what people want when they're on the go. You can actually create a separate AdWords campaign just for mobile. Check out AdWords Insight, below, for detailed instructions on how to do that.

ADVANCED TIP: What happens when someone wants to find out more about your business, and clicks to your website? Does your website load quickly enough for smartphone users? Take a few moments to see if your website passes the test. If it doesn't, there are a range of options to help you optimize your website for mobile devices.


*Source: Meeker, Mary; Morgan Stanley. "Ten Questions Internet Execs Should Ask & Answer." Business Insider.com, November 16, 2010.
  ADWORDS INSIGHT
Design a uniquely mobile campaign
Google Research shows that mobile-only campaigns help drive higher mobile clickthrough rates—11.5% higher on average. Why? With a separate mobile campaign, you can set the bids, budgets, keywords and ad text that work best for mobile customers.

  1. Create a new campaign in your AdWords account.
  2. Find the "Networks and devices" section in your Campaign Settings, and under "Devices" click "Let Me Choose".
  3. Un-select "Desktop and laptop computers," so you are only targeting "Mobile devices with full Internet browsers."
  4. Select keywords and create ad text with your mobile customer in mind.

  SMALL BUSINESS SUCCESS
Bringing customers to the table
Can your customers find you when they need you most? Roy's Restaurants shared the success of their hyperlocal mobile-only campaign: "Mobile searchers looking for dining options could effortlessly see how close they were to a nearby Roy's restaurant and the click-to-call function allowed for instant reservations." This campaign drove a 40% increase in calls, while the cost-per-click was 67% less than desktop ads. As a result, the campaign's overall return on investment was 800%—double the ROI of their blended mobile/desktop campaigns. Want to try it for your business? Learn about the strategies Roy's used.
GOOGLE HIGHLIGHTS
Picture this with the Art Project
Want to visit the world's most magnificent museums and masterpieces? Art Project, powered by Google—collaboration with 17 of the word's most acclaimed museums—lets you walk through museum wings to explore the world's most precious works of art. From Van Gogh's Starry Night to Botticelli's Birth of Venus, zoom in to discover striking details like brushstrokes and aging signs, all without leaving home.
 
 
 
Posted by Jenn Karakkal, AdWords Small Business Team

Sacrifice Your Potential

I was having a chat with a student yesterday, addressing his particular requirements. During the conversation we agreed on a solution that I want to share, as it may be of use to many of you.


Not all pictures and setups are created equal. Some are surer than others. I have shared my view that one of the most critical paths to CP must include a high win rate. Not JUST a high win rate, but to include a high win rate in your trader's profile.


There are many ways to achieve a high win rate. One step you can take is to leave your stop loss out of the way and double down if your initial entry was too aggressive. But this approach is not for everyone. We each have different risk tolerances and different funds available in our trading accounts.


So how can a high win rate be more comfortably parlayed into CP?


The solution we discussed with my student was to isolate pictures that gave not only a high win rate but a low Maximum Adverse Excursion (MAE) - trades that don't give you much heat. Trades that provide instant gratification.


Those trades exist and with proper back testing they can be found.


OK, we now have such a picture. The next thing to lock down is how much money you need to make, to begin with, when you go live. Let's say $200 per day. Let's also say that your back testing found that there are usually 10 trades a session that meet your requirements, and they have an all out target of 5 ticks.


Problem is that to achieve maximum profitability, the required stop loss is too large and if you use a tighter stop then you stop yourself out of what should be profitable trades. This is where you must Sacrifice Your Potential.


All you want to achieve in step 1 is $200/day. The solution I offered is to tighten the stop so that you sacrifice these possible winning trades in order to achieve a lower draw down and base the TP on these trades that provide Instant Gratification - No Heat - as long as there are enough of them to provide the magic $200/day. 


Yes, you get stopped out of "good" trades but you meet your goal. So the structuring of your TP ends up with you getting, say, 10 trades of which you stop yourself out of 6 with either a tick profit or loss and make your day on the other 4 trades with again, say, 1 loser and 3 winners. So you convert your high win rate to a low loss rate. Once you have satisfactorily completed this step 1, you have lots of choices- either trading more contracts as finances allow or be prepared to loosen your stops to allow more winners.


Structuring a TP can be more complex than first meets the eye. The starting point must be your goal - a specific goal not necessarily related to a magic earnings number. Reverse engineering your TP to meet your goal is often the way to go. Without the TP aimed at your goal you may achieve the very event that you are so hard trying to avoid - losses.

Today's chart is again the 1 tick range bar of the ES. Outside in trades. I have been working on an outside in scalping system and this is the result. Very cool and I can trade some decent size without sacrificing profitability. I started just testing this with an algo for manual trading but it is fast becoming a sister to Flo in its own right. The key is that the yet unnamed algo enters the trade and has optimised scale outs but I override as I see fit.




Whatch this vedio



Nmart kolahpur shopping mall

Selasa, 05 April 2011

Think with Google: Search Ads Affect Offline Sales, too

Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out this video for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons. Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion. Consider these results and your own online to store testing.



Posted by: Susan Billingsley, Search Marketing Manager

Trading, trading

This day today, years ago,  Louis I the Great King of Hungary and Poland was born (1326), Country singer Patsy Cline Died (1963) and the largest milkshake (1,955 gallons of chocolate - pity it wasn't strawberry) was mixed in Nelspruit South Africa (1994). These are the things I ponder when the market is slow and I am waiting for Flo to give me a signal. Not a big range in the London morning on the ES. The DAX was a bit better. 

European mornings have been less active lately. The first 2 hours of RTH seem where the juice is, especially since the profile is more helpful then.Today's ES chart is a 1 tick range bar using the new chart trading facility in MultiCharts. This is scalping mode and I can drag orders around the chart. Flo puts the trades on and then I manage them as usual. Full algo trading has one drawback: I don't know when the drawdown is going to end. By Hybrid Trading I can get the benefits, but not that disadvantage. Hard to trade when you have no control over your drawdown.



Free phone support for AdWords advertisers

(Cross-posted from the Official Google Blog)

We’ve worked hard to keep in touch with our AdWords customers and we’re always looking for new ways to support you. Currently we offer email and online support, and today we’re introducing free phone support for all of our U.S.- and Canada-based AdWords customers. When you have a question about your account or advertising campaigns, you can now call an AdWords specialist if you prefer.

We’re adding phone support for a simple reason: you asked for it! You told us that while you appreciate online resources like our AdWords Help Center, you also want the option to get live, expert support when you need it. We heard you, and got to work assembling a team of AdWords experts to answer your calls.

The new phone option is one of many tools that can help you succeed with AdWords—and (most importantly!) find even more customers. You can also email us, or learn from other advertisers in the AdWords Help Forum. Our AdWords Online Classroom offers free online courses on a wide variety of AdWords topics, from the basics to great tips to take your account to the next level.

To speak to one of our specialists, give us a call at 1-866-2Google between Monday-Friday, 9am-8pm Eastern Time. This number is for current AdWords advertisers only, so please make sure you have your customer ID ready. We look forward to speaking to you and learning more about your business.

We'll roll phone support out to advertisers in other countries in the coming months.

Senin, 04 April 2011

Stop/Exits - Biggest Cause of Losses

I was in and out of the DAX early this morning. It really reminded me that wrongly placed stops or exits are one of the biggest causes of losses.


The DAX this morning was trendless in the 3 tick range bars. It was a matter of just fading every swing. As I was jobbing around, I was thinking about who was on the other side of my trades and it reminded me of how people react to price rather than to order flow. Understanding what is happening - context - is such a big part of trading. This aspect is very difficult (impossible?) to correctly program into an auto trader and hence my advocating Hybrid Trading (HT). Nothing beats a trader with discretion, once he knows what he's doing.

There was not much joy in the ES during RTH. It spent the London afternoon filling in the "cave" of Friday's trade. There was just about 5 ticks to be made as it ranged up and down. Pretty boring, which I guess is good.



Today all the excitement in the office is about launching our new free briefing – “How effective is our approach to change management?” http://www.maventraining.co.uk/course-detail/_/free-briefing-how-effective-is-our-change-management/72/It has been designed for people who want to find out:-How to baseline your organisations readiness for change-How to create a change management framework and

Jumat, 01 April 2011

Classic MP Trade

Even not yet feeling 100%, this pair of trades was not hard to find, and all off the Profile.


My vision was for strength. Money is pouring into the stock market and the jobs report did nothing to change that.


ES RTH opened way above yesterday's VA so the Gap trade was the order of the day, but not with a view to actually closing the gap. There was that lovely double VAH of the last two days to aim for, and that is what I did.  It happily coincided with my fav Fib. X-mas had arrived. That was trade #1.


Price became oversold and orders flooded in at around the 1326.00, which is where I made my stand too. I would be wrong if price was accepted into yesterday's VA and the Fib failed. "Accepted" means accepted.


That second trade ran up to my Fib spot and it was "ching, ching", then I was done for the day. Sun is shining here in France so I'm going to stick my face into the sun.